Accor, FR0000120404

Accor stock carries a EUR 55 target after analyst upgrade

Published on 09/29/2026 at 10:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Accor stock was trading at EUR 46.13 on September 29, 2026, while first half revenue reached EUR 2.76 billion. Third quarter results are due October 22, 2026.

Fotorealistische elegante Business-Hotel-Lobby mit Marmorempfang und warmem Licht — Elegante Hotel-Lobby symbolisiert Accor S.A., den französischen Hotelkonzern mit ISIN FR0000120404, fotorealistisch dargestellt, Illustration mit AI erstellt.

Accor stock (ISIN FR0000120404) was trading at EUR 46.13 on Euronext Paris on September 29, 2026 at 10:11 a.m. CEST, up 0.50 percent from the EUR 45.90 prior close. The latest analyst upgrade and a scheduled results date give investors two concrete reference points for the hotel group's valuation.

Morgan Stanley raises its target

On September 4, 2026, Morgan Stanley upgraded Accor from Equalweight to Overweight and raised its price target from EUR 51.00 to EUR 55.00, according to Investing.com. The new target stands 19.25 percent above the September 29 price, a quantified gap that keeps the analyst view materially separate from the current quotation.

The upgrade was tied to an expected operational and financial inflection in 2027. A separate Morgan Stanley summary raised its 2027 RevPAR forecast to 3.5 percent from 2.6 percent and projected group EBITDA of EUR 1.27 billion for 2026, according to Investing.com.

First half sets the earnings base

Accor reported EUR 2.76 billion of revenue, EUR 450.0 million of EBITDA, EUR 114.0 million of net income and EUR 194.0 million of free cash flow for the first half of 2026. The figures and the full-year adjusted EBITDA guidance range of EUR 1.26 billion to EUR 1.285 billion were reported by Ideal Investisseur. The guidance midpoint of EUR 1.2725 billion is 2.8 times first half EBITDA, highlighting the second-half weighting embedded in the outlook.

The market context remains measurable rather than purely narrative. Accor's September 29 price sat EUR 5.87 below its 52-week high of EUR 52.00 and EUR 8.59 above its 52-week low of EUR 37.54, while volume stood at 22,906 shares at the quoted time.

October results provide the next checkpoint

Accor's finance page schedules the announcement of third quarter 2026 results for October 22, 2026 at 6:00 p.m. Paris time, giving the market a dated test for RevPAR trends, regional demand and the EBITDA outlook. The timing matters because the current analyst case depends on stronger 2027 operating momentum rather than only on the first half figures.

Accor stock holds above its yearly low

Accor stock was trading at EUR 46.13 on Euronext Paris on September 29, 2026 at 10:11 a.m. CEST, with a market capitalization of EUR 10.9 billion and a session range of EUR 45.88 to EUR 46.27.