Adidas stock heads toward October 28 results with 9.60 percent margin

Published on 09/29/2026 at 15:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas stock enters the October 28 checkpoint after first-half sales reached EUR 13.34 billion, up 10.00 percent. Operating profit was EUR 1.28 billion and margin 9.60 percent.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 146.90 at Lang & Schwarz on September 29, 2026, at 3:05 p.m. CEST, down 1.24 percent from the prior close of EUR 148.75. The next scheduled checkpoint is the sportswear group's third-quarter report on October 28, 2026, according to MarketScreener.

Sales growth meets margin pressure

Adidas generated EUR 13.34 billion in sales during the first half of 2026, an increase of 10.00 percent in reported currency and 14.00 percent on a currency-neutral basis. Operating profit reached EUR 1.28 billion, while the operating margin held at 9.60 percent, as reported by Simply Wall St on September 27, 2026.

The second-quarter contribution was EUR 6.74 billion of revenue and EUR 574.00 million of operating profit. The comparison matters because the sales trajectory is expanding faster than the near-term profit base, leaving marketing spending and gross-margin development central to the next report.

Analysts keep targets above the quote

RBC maintained its Buy rating and a EUR 200 price target in a research note dated September 22, 2026, according to MarketScreener. DZ Bank retained its Buy recommendation while cutting its target from EUR 215.00 to EUR 205.00 on September 18, 2026, as reported by Finanznachrichten.

Those targets sit above the Lang & Schwarz quote, but the market's next test is operational rather than mathematical: Adidas must show that first-half sales growth can translate into higher profitability after elevated brand investment. The 9.60 percent margin provides a concrete baseline for that assessment.

Adidas stock trades below its yearly high

Adidas stock was trading at EUR 146.90 at Lang & Schwarz on September 29, 2026, down 1.24 percent versus the prior close of EUR 148.75. The 52-week range was EUR 129.95 to EUR 196.40, placing the current quote EUR 49.50 below the yearly high and EUR 16.95 above the yearly low.