Adidas stock trades 26.9 percent below its 52-week high

Published on 09/24/2026 at 13:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas stock reported Q2 2026 revenue of EUR 6.743 billion as the company raised its full-year sales outlook. TTM revenue reached EUR 26.04 billion.

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Adidas stock (ISIN DE000A1EWWW0) was trading at EUR 143.65 on Xetra on September 24, 2026, 26.9 percent below its 52-week high of EUR 196.40. The company reached a key product and strategy checkpoint during its Innovation Days on September 23 and 24, 2026, as Investing.com reported.

Innovation Days meet higher guidance

Barclays upgraded Adidas to Overweight from Equal Weight on September 2, 2026, and lifted its price target from EUR 190 to EUR 210, according to Investing.com. The analyst view placed greater weight on Adidas product cycles and the Innovation Days as a test of future brand momentum.

Adidas raised its 2026 revenue growth guidance to 9 percent to 10 percent while maintaining an operating profit forecast of EUR 2.3 billion, according to Freedom24. The combination gives investors two figures to track: higher sales expectations and an unchanged profit target.

Revenue growth meets margin pressure

Adidas generated record quarterly revenue of EUR 6.743 billion in Q2 2026, according to 365247newsletter. That quarterly result sits within a trailing twelve-month revenue base of EUR 26.04 billion, up 5.0 percent from 2025, while operating profit rose 6.0 percent to EUR 2.18 billion, according to Freedom24.

The figures show the central investment tension in the current Adidas story. Revenue is expanding, but the maintained EUR 2.3 billion operating profit forecast leaves execution and cost discipline central to the valuation while the stock trades well below its yearly peak.

Stock stays below yearly peak

Adidas stock was trading at EUR 143.65 on Xetra on September 24, 2026, down 0.55 percent on the session, with a market capitalization of EUR 25.147 billion. Its 52-week range was EUR 129.95 to EUR 196.40, keeping the share above its yearly low but materially below its high.