ANTA takes 29.06 percent stake: Puma stock sits 25.11 percent below its high

Published on 10/09/2026 at 13:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma stock costs EUR 22.70 on October 9, 2026 versus EUR 22.56, plus 0.62 percent. Market value is EUR 3.4 billion, and the 52-week high is EUR 30.31.

Key points in brief

ANTA Sports completed its acquisition of a 29.06 percent stake in Puma on October 7, 2026.
Puma stock was EUR 22.70 at Lang & Schwarz on October 9, 2026, plus 0.62 percent versus the EUR 22.56 prior close.
The price was 25.11 percent below the EUR 30.31 52-week high, with a market value of EUR 3.4 billion.
Jefferies cut its Puma price target from EUR 27.50 to EUR 23.50 and kept a Hold rating on October 6, 2026.

Bauhaus-Poster mit geometrischen Formen und dem Wort SPORT — PUMA SE (ISIN DE0006969603) illustriert geometrisches Bauhaus-Poster mit Sektor-Schriftzug SPORT und stilisiertem Laeufer, Illustration mit AI erstellt.

Puma (ISIN DE0006969603) was trading at EUR 22.70 at Lang & Schwarz on October 9, 2026 at 1:55 p.m. CEST, placing the stock 25.11 percent below its 52-week high of EUR 30.31. According to EQS News on October 7, 2026, ANTA Sports completed the acquisition of a 29.06 percent stake from Artémis SAS and became Puma's largest shareholder.

Three events reshape the story

On September 11, 2026, Puma said its chief commercial officer Matthias Bäumer would leave the executive board on September 30, with CEO Arthur Hoeld taking over commercial responsibilities temporarily, according to EQS News.

On October 6, 2026, Finanznachrichten reported that Jefferies cut its price target from EUR 27.50 to EUR 23.50 while retaining a Hold rating. The target is 3.52 percent above the Lang & Schwarz price, using the same euro currency.

The shareholder change followed on October 7, 2026. PR Newswire said the transaction was valued at EUR 1,505.5 million in cash, while Puma would remain independently managed.

What does the stake mean for Puma?

The answer is strategic rather than immediate: ANTA Sports brings a large multi-brand sportswear platform and has expressed respect for Puma's independent governance, according to EQS News. For investors, the 29.06 percent holding creates a new strategic shareholder while the share price remains 25.11 percent below its yearly high.

October 30 results set the next date

Puma's investor-relations calendar lists October 30, 2026, for the publication of its third-quarter results, according to PUMA. That report will provide the next scheduled operating checkpoint after the shareholder transition and the Jefferies target cut.

Stock remains below its yearly high

At Lang & Schwarz, Puma was trading at EUR 22.70 on October 9, 2026 at 1:55 p.m. CEST, plus 0.62 percent versus the prior close of EUR 22.56. The market capitalization was EUR 3.4 billion and the 52-week range was EUR 15.30 to EUR 30.31. The further course of trading is shown by the continuously updated real-time quote of Puma stock.