ANTA took 29.06 percent of Puma and Puma stock trades 1.11 percent higher
Published on 10/14/2026 at 13:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSOwnership and earnings checkpoints
- ANTA Sports completed its 29.06 percent acquisition on October 7, 2026.
- Puma reported EUR 1,690.6 million in currency-adjusted sales for the second quarter of 2026.
- Puma stock trades at EUR 23.67 at 1:30 p.m. CEST at Lang & Schwarz on October 14, 2026, 1.11 percent above the EUR 23.41 Xetra close of October 13, 2026.
ANTA Sports took a 29.06 percent stake in Puma and became its largest shareholder on October 7, 2026, according to PUMA. Puma stock was trading at EUR 23.67 at Lang & Schwarz on October 14, 2026 at 1:30 p.m. CEST, 1.11 percent above the Xetra close of October 13, 2026 at EUR 23.41.
Three dates frame the reset
On July 30, 2026, Puma reported currency-adjusted second-quarter sales of EUR 1,690.6 million, down 9.40 percent from the prior-year quarter, according to Capital.com. The same report cited second-quarter EBIT of EUR -53.1 million, compared with EUR -109.1 million a year earlier, while Puma's gross margin reached 48.00 percent after a 180-basis-point improvement.
On October 6, 2026, Jefferies cut its Puma price target from EUR 27.50 to EUR 23.50 and kept a Hold rating, as reported by boerse.de. The analyst linked the cautious view to a gradual recovery among wholesale partners ahead of the third-quarter report.
On October 7, 2026, ANTA Sports completed its acquisition of the 29.06 percent stake for EUR 1,505.5 million in cash, according to ANTA Sports. The new shareholder said it had no plans to make a takeover offer, while Puma said it would continue to operate independently.
What does the stake change?
The transaction adds a strategic shareholder while leaving Puma's operating structure intact. For the investment case, the immediate test remains commercial execution: second-quarter sales fell 9.40 percent, but EBIT improved by EUR 56.0 million from the prior-year quarter and gross margin reached 48.00 percent.
Next reporting date is October 30
Puma's investor-relations calendar lists October 30, 2026 for the third-quarter results. That release will provide the next quantified check on the sequential sales recovery described in the second-quarter update.
Trading line stays above Xetra close
Puma's market capitalization was EUR 3.5 billion on October 14, 2026, while its 52-week range was EUR 15.30 to EUR 30.31. The Lang & Schwarz quote stood at EUR 23.67 at 1:30 p.m. CEST on October 14, 2026, 1.11 percent above the Xetra close of October 13, 2026 at EUR 23.41. The further course of trading is shown by the continuously updated real-time quote of Puma stock.
Puma stock facts
- Company: PUMA SE
- ISIN: DE0006969603
- Ticker: PUM.DE
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 14, 2026, 1:30 p.m. CEST): EUR 23.67
- Change versus Xetra close: plus 1.11 percent
- Xetra close (October 13, 2026): EUR 23.41
- Market capitalization: EUR 3.5 billion (as of October 14, 2026)
- 52-week range: EUR 15.30-EUR 30.31 (as of October 14, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Footwear and Accessories
- Next earnings date: October 30, 2026
Market context: Market report DAX.
