Apple unveils M6 MacBook Pro and iMac as Apple stock costs EUR 310.83

Published on 10/28/2026 at 10:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The M6 MacBook Pro has a 12-core CPU and up to 24 hours of battery life. Apple stock costs EUR 310.83 on October 28, 2026 in trading.

Apple expands its Mac lineup

Apple announced its M6 MacBook Pro and iMac releases on October 27, 2026.
The new MacBook Pro uses a 12-core CPU and offers up to 24 hours of battery life.
Apple stock was trading at EUR 310.83 at 10:45 a.m. CET at Lang & Schwarz on October 28, 2026.

Apple, US0378331005, Illustration mit AI erstellt.

Apple (ISIN US0378331005) announced a new 14-inch MacBook Pro with its M6 chip and a refreshed iMac on October 27, 2026. The releases expand Apple's Mac lineup with faster hardware, on-device artificial intelligence features and pre-orders beginning October 28, according to Apple and Apple.

M6 targets demanding workloads

The new MacBook Pro combines a 12-core CPU with a 12-core GPU and a dual 16-core Neural Engine. Apple says the GPU delivers up to 30 percent faster graphics performance and up to 25 percent faster on-device artificial intelligence workloads than the M5 model, while battery life reaches up to 24 hours.

The performance claims matter because Apple is positioning the laptop for developers, creators and business users running demanding applications locally. The company also highlights Wi-Fi 7, Bluetooth 6, a Liquid Retina XDR display and up to 170GB/s of memory bandwidth in the October 27 release.

What arrives next for Mac buyers?

Customers can pre-order the 14-inch MacBook Pro and the new iMac on October 28, 2026, with deliveries and store availability scheduled for November 6, 2026. The MacBook Pro starts at USD 1,999 in the United States, while the iMac starts at USD 1,499 for its 10-core CPU and 10-core GPU configuration, according to Apple.

The iMac adds a 24-inch 4.5K Retina display, seven color options, Wi-Fi 7 and up to 2x faster graphics performance than the M4 model. Apple is therefore using the same M6 platform to refresh both a professional notebook and a mainstream all-in-one computer.

Product cycle sets the next test

For investors, the immediate test is whether the new hardware converts the M6 performance message into pre-orders and November deliveries. Apple is also tying the products to macOS 27, Siri AI and Apple Intelligence, making software adoption part of the hardware launch rather than a separate selling point.

Apple stock was trading at EUR 310.83 at Lang & Schwarz on October 28, 2026 at 10:45 a.m. CET. The further course of trading is shown by the continuously updated real-time quote of Apple stock.