BAT buys back 662,841 shares as BAT stock trades at EUR 50.68

Published on 10/14/2026 at 11:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BAT stock trades at EUR 50.68 on October 14, 2026 at Lang & Schwarz. BAT repurchased 662,841 shares between October 5 and October 8.

Buyback and growth targets

BAT repurchased 662,841 shares under its buyback program on October 12, 2026.
New Category contribution margin is targeted at 30 percent by 2030.
BAT stock trades at EUR 50.68 at 11:17 a.m. CEST at Lang & Schwarz on October 14, 2026.
The next earnings date is February 11, 2027.

Schwarzweiß-Reportagefoto von Feldarbeitern bei der Ernte auf landwirtschaftlicher Anbaufläche — British American Tobacco plc (GB0002875804) zeigt dokumentarisch Landwirtschaft und Ernteprozesse in Schwarzweiß, Illustration mit AI erstellt.

British American Tobacco (GB0002875804) repurchased 662,841 ordinary shares between October 5 and October 8, 2026, with the shares intended for cancellation. The update, published on October 12, 2026, keeps capital returns at the center of the BAT story, while the stock was trading at EUR 50.68 at Lang & Schwarz on October 14, 2026.

Buyback reduces the share count

According to Investegate, BAT had 2,156,557,507 ordinary shares with voting rights and 132,648,864 shares in treasury after the transactions. The purchases formed part of the ongoing buyback program approved at the April 2026 annual meeting.

What does growth mean for margins?

BAT's strategy is increasingly tied to smokeless products. In its September 29, 2026 Capital Markets Day announcement, Investegate reported that BAT expects New Category revenue to grow at a mid-teens rate through 2030 and contribution margin to reach at least 30 percent by 2030. The same release retained full-year 2026 guidance for revenue growth of 3 to 5 percent and adjusted profit from operations growth of 4 to 6 percent.

The chronology shows the shift from operating delivery to longer-term execution. BAT's half-year results for the six months to June 30, 2026, included smokeless products at 19.8 percent of group revenue, according to the Yahoo Finance transcript dated July 30, 2026. On September 29, 2026, BAT set out its 30 percent New Category margin ambition. On October 12, 2026, the company disclosed the cancellation-related buyback purchases.

When is the next reporting date?

The next earnings date listed for British American Tobacco is February 11, 2027, according to Stock Analysis. For investors, the key measurable tension is clear: BAT is funding shareholder returns while investing for mid-teens New Category growth and a 30 percent contribution margin.

Stock price and capital returns

BAT stock was trading intraday at EUR 50.68 at Lang & Schwarz on October 14, 2026 at 11:17 a.m. CEST. The company combines that market quotation with a buyback that is designed to reduce the ordinary share count and a strategy focused on higher-margin smokeless categories.

The further course of trading is shown by the continuously updated real-time quote of BAT stock.