Bernstein cuts target for McDonald's stock to USD 250
Published on 10/12/2026 at 11:03 | Editorial responsibility: Rafael MĂĽller, Editor-in-Chief AD HOC NEWSKey points in brief
- Bernstein cut its McDonald's price target from USD 295.00 to USD 250.00 on October 8, 2026.
- Second-quarter revenue was USD 7.10 billion and adjusted earnings per share reached USD 3.38.
- McDonald's stock was at EUR 210.95 at Lang & Schwarz on October 12, 2026, 0.64 percent above the Xetra close of EUR 209.60 on October 9, 2026.
- The next earnings date is November 4, 2026, and the next ex-dividend date is December 1, 2026.
McDonald's (ISIN US5801351017) was at EUR 210.95 at Lang & Schwarz on October 12, 2026, at 11:00 a.m. CEST, 0.64 percent above the Xetra close of EUR 209.60 on October 9, 2026. Bernstein cut its McDonald's price target from USD 295.00 to USD 250.00 on October 8, 2026, while keeping a Market Perform rating, according to Investing.com.
Three milestones shape the stock
On August 4, 2026, McDonald's reported second-quarter revenue of USD 7.10 billion and adjusted earnings per share of USD 3.38 versus consensus of USD 3.32, according to MarketBeat. The earnings-per-share beat was USD 0.06, while revenue was USD 7.10 billion against a USD 7.13 billion estimate.
On September 23, 2026, McDonald's introduced its NEXT plan, which includes up to USD 8.5 billion in franchisee support through 2036, as reported by Yahoo Finance. On October 8, 2026, Bernstein's USD 250.00 target became the latest dated analyst action in this sequence.
What does the target cut mean?
Bernstein's revised target reflects projected U.S. same-store sales declines of 0.50 percent in the third quarter of 2026 and 2.50 percent in the fourth quarter of 2026, according to Investing.com. That forecast puts the pressure on traffic and value execution, even though the second-quarter adjusted earnings-per-share comparison was positive.
Upcoming dates carry the next test
McDonald's next earnings date is November 4, 2026, according to the dated Xetra quote page for the company. The next ex-dividend date is December 1, 2026, and the quarterly dividend is USD 1.93 per share, according to MarketBeat. The November report will show whether U.S. comparable sales can improve after the value initiatives and NEXT announcement.
McDonald's stock stays above Xetra close
At EUR 210.95, McDonald's stock was 0.64 percent above the Xetra close of EUR 209.60 on October 9, 2026, based on the Lang & Schwarz quote at 11:00 a.m. CEST on October 12, 2026. The company had a market capitalization of EUR 149.9 billion on October 12, 2026, while the euro-denominated 52-week range was EUR 204.00 to EUR 291.55.
The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.
McDonald's stock facts
- Company: McDonald's Corporation
- ISIN: US5801351017
- Ticker: MCD
- Primary exchange: NYSE
- Price Lang & Schwarz as of October 12, 2026, 11:00 a.m. CEST: EUR 210.95
- Change versus Xetra close: plus 0.64 percent
- Xetra close October 9, 2026: EUR 209.60
- Market capitalization: EUR 149.9 billion (as of October 12, 2026)
- 52-week range: EUR 204.00-291.55
- Sector / Industry: Consumer Discretionary / Restaurants
- Next earnings date: November 4, 2026
Market context: Market report S&P 500.
