Bernstein cuts target to USD 250.00 for McDonald's stock

Published on 10/13/2026 at 17:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue rose 3.80 percent in second-quarter 2026. McDonald's stock costs EUR 211.15 on October 13, 2026, 0.45 percent above the Xetra close.

Target cut and market position

Bernstein reduced its McDonald's price target from USD 295.00 to USD 250.00 on October 8, 2026.
Second-quarter 2026 revenue rose 3.80 percent, while earnings per share increased from USD 3.15 to USD 3.32.
McDonald's stock costs EUR 211.15 at Lang & Schwarz on October 13, 2026 at 7:12 p.m. CEST, plus 0.45 percent versus the Xetra close of October 12, 2026.
McDonald's trades at a P/E ratio of 19.18 with a market capitalization of USD 167.6 billion.

Makro-Nahaufnahme eines frisch belegten Burgers, dramatisches Seitenlicht, goldenes Sesambrötchen, schmelzender Käse, Salat- und Tomatenlagen, geringe Tiefenschärfe, warme Töne, kein Branding — McDonald's Burger-Nahaufnahme US5801351017 zeigt schmelzenden Käse, frischen Salat und Sesam im Licht, Illustration mit AI erstellt.

Bernstein cut its McDonald's price target from USD 295.00 to USD 250.00 on October 8, 2026, while maintaining a Market Perform rating, according to Yahoo Finance. The target stood 5.96 percent above the NYSE price of USD 235.95 on October 13, 2026 at 11:21 a.m. ET. At Lang & Schwarz, the stock was EUR 211.15 on October 13, 2026 at 7:12 p.m. CEST, plus 0.45 percent versus the Xetra close of October 12, 2026 at EUR 210.20.

Second-quarter revenue rises

For the second quarter of 2026, revenue rose 3.80 percent to USD 7.10 billion and earnings per share increased from USD 3.15 to USD 3.32, according to Simply Wall St. The comparison gives the market a clear operating baseline while the current analyst debate centers on how quickly sales growth can improve.

Stock stays above yearly low

The NYSE quote stood at USD 235.95 on October 13, 2026 at 11:21 a.m. ET, against a 52-week range of USD 229.20 to USD 341.75. That places the share price 2.94 percent above the yearly low, while the current P/E ratio was 19.18 and the market capitalization was USD 167.6 billion.

McDonald's investor-relations page identifies the listing as NYSE:MCD and describes the company as a global restaurant operator. The company reported USD 2.36 billion in net income attributable to common shareholders for the second quarter of 2026, while operating margin was 47.00 percent for the same period.

Valuation and reporting date

The next scheduled report is expected on November 4, 2026, before the market opens, according to Simply Wall St. The same source lists 32 analysts in its coverage panel, while the current valuation leaves the share price close to its 52-week low rather than its yearly high.

The target reduction and the second-quarter figures point to two different investor questions. Bernstein's USD 250.00 target puts greater weight on near-term sales visibility, while the 3.80 percent revenue increase shows that the business continued to expand during the second quarter.

Comparison with peers

The peer snapshot uses October 13, 2026 market figures.

McDonald's (NYSE, USD): plus 0.45 percent, P/E 19.18, market capitalization USD 167.6 billion
Yum! Brands (NYSE, USD): plus 0.22 percent, P/E 18.50, market capitalization USD 40.5 billion
Starbucks (Nasdaq, USD): minus 1.81 percent, P/E 52.07, market capitalization USD 103.3 billion

Trading remains below the yearly high

McDonald's stock was trading at EUR 211.15 at Lang & Schwarz on October 13, 2026 at 7:12 p.m. CEST, plus 0.45 percent versus the Xetra close of October 12, 2026 at EUR 210.20. The euro quote remained 26.23 percent below the NYSE 52-week high when measured against the same-day USD quote and its USD range is kept separate from the euro price.

The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.