BMW, DE0005190003

BMW stock trades at EUR 55.50 as Deutsche Bank cuts target

Published on 09/29/2026 at 12:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Deutsche Bank's Buy rating now carries a EUR 78.00 target, down from EUR 90.00, on September 29, 2026. BMW's capital markets day runs through September 30, 2026.

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BMW stock (ISIN DE0005190003) was at EUR 55.50 at Lang & Schwarz on September 29, 2026, at 12:44 p.m. CEST. Deutsche Bank Research kept a Buy rating while cutting its BMW price target from EUR 90.00 to EUR 78.00 in an assessment first distributed on September 29, 2026, putting the analyst view directly against the pressure facing the automaker.

Deutsche Bank lowers its target

According to Aktiencheck on September 29, 2026, Deutsche Bank Research reduced the target by EUR 12.00 but retained Buy. The revised EUR 78.00 target stands 40.54 percent above the EUR 55.50 Lang & Schwarz price, using the intraday euro quote as the reference.

The report identified China as a structural challenge rather than a merely cyclical issue. That framing matters because BMW's upcoming targets must address profitability and demand conditions at the same time, rather than relying on a short-lived sales rebound.

Capital markets day sets the next test

BMW's capital markets day is scheduled for September 29 and September 30, 2026. Investing.com reported that investors were watching for a 2028 automotive EBIT margin target of 3 percent to 5 percent, compared with a 5.1 percent consensus, with updated targets expected on September 30, 2026. The numerical gap makes the event a test of whether BMW can balance cautious assumptions with its longer-term electric-vehicle strategy.

Buyback adds a measurable signal

BMW also bought 1,062,849 ordinary shares between September 21 and September 27, 2026, under its 2025 to 2027 repurchase program. FinanzNachrichten.de reported that the purchases took place on Xetra at volume-weighted average prices between EUR 56.19 and EUR 60.45. The buyback provides a concrete capital-allocation signal while the market awaits the new operating targets.

BMW stock trades above the Xetra close

BMW stock was at EUR 55.50 at Lang & Schwarz on September 29, 2026, at 12:44 p.m. CEST, up 0.58 percent versus the Xetra close of EUR 55.18 on September 28, 2026. The price remains EUR 42.42 below the 52-week high of EUR 97.92, while the market capitalization stood at EUR 33.1 billion on September 29, 2026.