Booking Holdings stock: BTIG keeps Buy on Booking Holdings stock at USD 250.00 target

Published on 10/23/2026 at 16:45 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Booking reports third-quarter results on November 3. Booking Holdings stock costs EUR 140.15 on October 23, 2026, while BTIG targets USD 250.00.

Analyst target and reporting date

BTIG reiterated a Buy rating and kept its USD 250.00 target on October 22, 2026.
Booking Holdings stock traded at USD 156.77 on Nasdaq on October 23, 2026 at 10:44 a.m. ET.
Booking Holdings stock cost EUR 140.15 at Lang & Schwarz on October 23, 2026 at 4:35 p.m. CEST.

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Booking Holdings (ISIN US09857L1089) was trading at EUR 140.15 at Lang & Schwarz on October 23, 2026 at 4:35 p.m. CEST. On October 22, 2026, BTIG reiterated a Buy rating and kept its USD 250.00 price target, according to Investing.com.

BTIG sees a USD 250.00 target

The target lies 59.47 percent above Booking Holdings stock at USD 156.77 on Nasdaq on October 23, 2026 at 10:44 a.m. ET. BTIG cited concerns about a potentially softer fourth-quarter room-night outlook, exposure to disruption in France and weaker reservation trends through the first three weeks of October.

The analyst view therefore combines a positive valuation case with near-term operating risks. The report estimated fourth-quarter room-night growth of 2 percent to 4 percent and noted that the company could face pressure from travel disruptions and changing booking patterns.

Stock remains near its yearly low

Booking Holdings stock traded within a USD 150.14 to USD 220.81 52-week range on October 23, 2026. The USD 156.77 Nasdaq price stood 4.42 percent above the 52-week low and 29.05 percent below the high. The company had a USD 117.8 billion market capitalization, a price-to-earnings ratio of 17.39 and volume of 1,293,369 shares on the same date.

November 3 is the next reporting date

Booking Holdings plans to publish its third-quarter 2026 results at approximately 4:00 p.m. ET on November 3, 2026, followed by a 4:30 p.m. ET conference call, according to Booking Holdings. The date gives investors a scheduled point for testing reservation trends, room-night growth and the company outlook.

Booking and its travel peers

Airbnb traded at USD 172.76 on October 23, 2026, down 1.70 percent, with a price-to-earnings ratio of 39.43 and a USD 103.4 billion market capitalization. Expedia Group traded at USD 288.51, down 3.34 percent, with a price-to-earnings ratio of 17.99 and a USD 33.0 billion market capitalization. The figures put Booking closer to Expedia on valuation while its market value remains substantially larger.

Investor view centers on execution

Booking Holdings combines a USD 250.00 analyst target with a share price close to its 52-week low. The November 3 results are the next dated test of whether demand trends can support the valuation case.

The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.