Booking Holdings stock falls as Wells Fargo cuts target to USD 190

Published on 10/07/2026 at 16:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Booking Holdings stock traded at USD 156.39 on October 7, 2026, after Wells Fargo cut its target to USD 190. Q2 revenue rose 8.1 percent year over year.

Flatlay aus Reisepass, Bordkarte, Kompass, Aktienzertifikat und ISIN-Karte auf Marmor — Booking Holdings Inc. Flatlay mit Reiseutensilien, Aktienzertifikat, Kompass und ISIN-Karte auf Marmor US09857L1089, Illustration mit AI erstellt.

Booking Holdings stock (ISIN US09857L1089) was trading at USD 156.39 on Nasdaq on October 7, 2026, down 0.79 percent from the prior close. The immediate pressure came as Investing.com reported that Wells Fargo lowered its target to USD 190 from USD 220 on October 7, 2026, while retaining an Equal Weight rating.

Wells Fargo lowers its target

The Wells Fargo revision puts the travel demand debate ahead of Booking Holdings' next quarterly report. The firm cut its third-quarter 2026 room-night growth estimate to 5.5 percent, a reduction of 0.2 percentage points, citing slower third-party data and pressure on long-haul travel.

Wells Fargo also cited the Middle East conflict as a risk for international travel demand. Its estimates still called for Booking Holdings to exceed the high end of its guidance and Street expectations by 0.5 percentage points, according to Investing.com.

Q2 revenue grew 8.1 percent

Booking Holdings entered this debate with a solid Q2 2026 operating record. Revenue reached USD 7.35 billion for the quarter ended June 30, 2026, up 8.1 percent from USD 6.8 billion a year earlier, while net profit rose to USD 1.95 billion from USD 895 million, according to Markets Insider.

Adjusted EPS was USD 2.54, beating the USD 2.43 consensus by USD 0.11. That earnings comparison matters because the latest target cut focuses on forward demand indicators rather than a deterioration in the reported second-quarter revenue line.

Consensus remains above the quote

MarketBeat listed a Moderate Buy consensus, with three Strong Buy ratings, 25 Buy ratings and nine Hold ratings. The average price target was USD 236.24, according to MarketBeat. The gap between that consensus and the latest quote leaves the market focused on whether travel demand can reaccelerate before the next results.

Booking Holdings stock trades near its low

Booking Holdings stock was last at USD 156.39 on Nasdaq at 10:06 a.m. ET on October 7, 2026. Its 52-week range was USD 150.14 to USD 220.81, while market capitalization stood at USD 121.2 billion.