Beiersdorf, DE0005200000

Deutsche Bank keeps Sell on Beiersdorf stock with EUR 70.00 target

Published on 10/01/2026 at 10:59 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Deutsche Bank sees 2.40 percent sales decline in 2026. Beiersdorf stock is EUR 76.10 on October 1, 2026 versus EUR 76.77, the prior close.

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Beiersdorf stock (ISIN DE0005200000) was trading at EUR 76.10 at Lang & Schwarz on October 1, 2026 at 10:43 a.m. CEST, down 0.87 percent versus the EUR 76.77 prior close. Deutsche Bank Research kept its Sell rating and a EUR 70.00 price target on September 29, 2026, according to finanzen.net.

Deutsche Bank sees weaker 2026 sales

Deutsche Bank analyst Tom Sykes expects Beiersdorf's comparable sales to decline 2.40 percent in 2026 and sees the margin at 11.90 percent, below the previous year, the September 29 analysis said. That assessment places the EUR 70.00 target 8.01 percent below the Lang & Schwarz price, calculated against the EUR 76.10 intraday quote.

The estimate adds pressure to a company already managing a weaker consumer business. Merca20 reported that consolidated sales fell 3.50 percent organically to EUR 4.952 billion in the first half of 2026, from EUR 5.188 billion a year earlier.

NIVEA weakness drives the reset

EBIT excluding special factors dropped from EUR 836 million to EUR 768 million in the first half of 2026, while the margin declined from 16.10 percent to 15.50 percent. NIVEA and Labello sales fell 6.80 percent organically to EUR 2.703 billion in the same period, making the brand the clearest operating pressure point.

Beiersdorf plans an 18-month recovery program and intends to increase consumer-facing investment by EUR 100 million in the second half of 2026 versus the same period of 2025. The company expects a low-single-digit organic decline in group sales for 2026 and an EBIT margin of at least 11.80 percent, before targeting sales growth again in 2027, according to Merca20.

Analysts wait for October results

Jefferies cut its price target from EUR 76.00 to EUR 74.00 and kept a Hold rating on September 28, 2026, citing inventory reductions in Western Europe, retail tensions and continued NIVEA concerns, according to finanzen.ch. JPMorgan retained Neutral with an EUR 80.00 target and forecast a 1.10 percent comparable sales decline for the Consumer division in the third quarter of 2026, according to boerse.de.

Stock stays below its yearly high

Beiersdorf's market capitalization was EUR 16.6 billion on October 1, 2026. The 52-week range was EUR 67.08 to EUR 110.20, leaving the Lang & Schwarz price 30.91 percent below the high and 13.46 percent above the low.

Beiersdorf stock was trading at EUR 76.10 at Lang & Schwarz on October 1, 2026 at 10:43 a.m. CEST, down 0.87 percent versus the EUR 76.77 prior close. The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.