FTC orders Delta to share pricing data and Delta Air Lines stock costs EUR 72.50

Published on 10/29/2026 at 12:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The FTC order gives Delta 45 days to respond under Section 6(b). Delta Air Lines stock costs EUR 72.50 at Lang & Schwarz on October 29, 2026.

Regulatory review begins

The FTC ordered nine firms to provide pricing information on October 28, 2026.
Recipients have 45 days to respond under Section 6(b) of the FTC Act.
Delta Air Lines stock stood at EUR 72.50 at 12:06 p.m. CET at Lang & Schwarz on October 29, 2026.

Delta Air Lines, US2473617023, Illustration mit AI erstellt.

Delta Air Lines (ISIN US2473617023) was ordered by the Federal Trade Commission on October 28, 2026 to provide information about how it sets prices. The order covers pricing methods that may use customer data, while Delta Air Lines stock stood at EUR 72.50 at Lang & Schwarz on October 29, 2026 at 12:06 p.m. CET.

What the order requires

The FTC said Federal Trade Commission issued orders to nine airlines, ride-sharing companies and food-delivery firms under Section 6(b) of the FTC Act. The companies must document the inputs, tools and procedures used to adjust or set prices and compensation.

The agency said the study will examine whether prices for tickets and other products vary between customers based on loyalty-program participation or analysis of personal data. If a company fails to provide the requested information, the FTC said it can seek compliance in federal court.

Why the FTC opened the study

The commission said its 2024 personalized-pricing study examined middlemen rather than the businesses that set prices for consumers. The new inquiry therefore seeks information directly from companies that may use personal data in pricing decisions.

The recipients have 45 days from receiving the orders to respond. The FTC said the study does not itself have a specific law-enforcement purpose, making the current action an information-gathering step rather than a finding against Delta.

Delta stock and the inquiry

The regulatory request adds a new company-specific issue to Delta's recent earnings and fuel-cost discussions. The FTC's order does not state that Delta used individualized fares, and it does not announce a penalty or enforcement finding.

Delta Air Lines stock was trading at EUR 72.50 at Lang & Schwarz on October 29, 2026 at 12:06 p.m. CET. The further course of trading is shown by the continuously updated real-time quote of Delta Air Lines stock.