H&M reported a 10.60 percent margin. H&M stock gains 1.92 percent
Published on 10/09/2026 at 12:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- H&M reported a third-quarter operating margin of 10.60 percent on September 24, 2026.
- Operating profit rose 23.00 percent to SEK 6,037 million, although 1.60 percentage points came from one-time tariff and goods-import effects.
- H&M stock was at EUR 14.85 at Lang & Schwarz on October 9, 2026 at 12:01 p.m. CEST, plus 1.92 percent versus EUR 14.57.
- The next scheduled reports are the full-year report on January 28, 2027 and the three-month report on March 24, 2027.
H&M stock was at EUR 14.85 at Lang & Schwarz on October 9, 2026 at 12:01 p.m. CEST, plus 1.92 percent versus the prior close of EUR 14.57. H&M had reported a third-quarter operating margin of 10.60 percent on September 24, 2026, giving the stock a profitability story alongside its intraday move.
Three dated milestones
On March 26, 2026, H&M Group listed fiscal 2025 net sales of SEK 200 billion on its investor page. On September 17, 2026, Zonebourse reported that Inderes reiterated a Sell rating and a SEK 150 price target, while forecasting 1.00 percent sales growth in local currencies. On September 24, 2026, H&M Group reported third-quarter operating profit of SEK 6,037 million, up from SEK 4,914 million.
What did the margin improvement include?
The third-quarter operating margin reached 10.60 percent, compared with 8.60 percent a year earlier. The company attributed 1.60 percentage points of the margin to one-time effects from tariffs and goods imports, making the reported improvement stronger than the underlying recurring performance.
Quarterly net sales rose to SEK 57,189 million from SEK 57,017 million, while sales in local currencies increased 1.00 percent. For the first nine months of fiscal 2026, operating profit reached SEK 13,462 million versus SEK 12,031 million, lifting the margin to 8.30 percent from 7.10 percent, according to Nasdaq. The comparison shows that cost control and gross-margin gains carried more weight than reported sales growth.
Two reporting dates ahead
The next scheduled report is H&M's full-year report for the period ending November 30, 2026, due on January 28, 2027. The three-month report for the period ending February 28, 2027, is scheduled for March 24, 2027, according to the financial calendar in H&M Group.
Stock trades above its prior close
At Lang & Schwarz, H&M stock was at EUR 14.85 on October 9, 2026 at 12:01 p.m. CEST, plus 1.92 percent versus the prior close of EUR 14.57. The primary listing is Nasdaq Stockholm, where the finance quote showed SEK 165.95 at 12:00 p.m. CEST; the 52-week range was SEK 156.35 to SEK 194.30 and market capitalization was SEK 264.9 billion as of October 9, 2026. The further course of trading is shown by the continuously updated real-time quote of H&M stock.
H&M stock at a glance
- Company: H & M Hennes & Mauritz AB (publ)
- ISIN: SE0000106270
- Ticker: HM-B.ST
- Primary exchange: Nasdaq Stockholm
- Price Lang & Schwarz (as of October 9, 2026, 12:01 p.m. CEST): EUR 14.85
- Change versus prior close: plus 1.92 percent
- Prior close Lang & Schwarz (October 8, 2026): EUR 14.57
- Market capitalization: SEK 264.9 billion (as of October 9, 2026)
- 52-week range: SEK 156.35-194.30 (as of October 9, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Manufacturers
- Next earnings date: January 28, 2027
Market context: Market report OMXS30.

