H&M reported 10.60 percent margin and H&M stock sits 19.26 percent below its high

Published on 10/12/2026 at 10:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Operating profit rose 22.89 percent in the third quarter. H&M stock costs EUR 14.76 on October 12, 2026 versus October 9 Xetra close at EUR 14.88.

Key points in brief

H&M reported a 10.60 percent operating margin in the third quarter of 2026, up from 8.60 percent.
Operating profit reached SEK 6,037 million, while net sales rose 0.30 percent to SEK 57,189 million.
The EUR 14.76 Lang & Schwarz price on October 12, 2026 was 0.81 percent below the October 9 Xetra close of EUR 14.88.
The next scheduled reports are the full-year report on January 28, 2027 and the first-quarter report on March 24, 2027.

H & M Hennes & Mauritz AB, SE0000106270, Illustration mit AI erstellt.

H&M (ISIN SE0000106270) stock was trading at EUR 14.76 at Lang & Schwarz on October 12, 2026 at 10:15 a.m. CEST, down 0.81 percent versus the October 9 Xetra close of EUR 14.88. The retailer had reported a 10.60 percent operating margin for the third quarter, up from 8.60 percent, according to H&M Group on September 24, 2026.

H&M margin reaches 10.60 percent

Operating profit increased to SEK 6,037 million from SEK 4,914 million in the third quarter ended August 31, 2026. That is a 22.89 percent year-over-year increase, while third-quarter net sales rose 0.30 percent to SEK 57,189 million from SEK 57,017 million, the company reported.

The margin improvement included a one-off positive effect from tariffs and goods imports that had increased the cost of goods sold in earlier periods. H&M also reported operating profit of SEK 13,462 million for the first nine months of fiscal 2026, compared with SEK 12,031 million in the same period of the previous financial year.

What does the margin mean for sales?

The figures show a sharper split between profitability and demand. Nine-month net sales fell to SEK 161,624 million from SEK 169,064 million, a decline of 4.40 percent, even as the nine-month operating margin rose to 8.30 percent from 7.10 percent.

H&M said September 2026 sales were expected to increase 1.00 percent in local currencies from September 2025. The combination leaves the margin near the company's long-term 10.00 percent operating-margin target, while sales growth remains the more demanding part of the recovery.

Three dated events in H&M stock

On June 25, 2026, H&M's first-half report showed net sales of SEK 104.4 billion and operating profit excluding one-time restructuring costs of SEK 8.1 billion, according to Chronopin. On September 24, 2026, the nine-month report put third-quarter operating profit at SEK 6,037 million. On October 12, 2026, H&M stock stood at EUR 14.76 at Lang & Schwarz, 0.81 percent below the October 9 Xetra close of EUR 14.88.

Next reporting dates are set

H&M's next two scheduled disclosures are the full-year report on January 28, 2027 and the first-quarter report on March 24, 2027, according to MFN. Those dates place the next major test of H&M's margin progress after the third-quarter improvement and the modest sales outlook for September.

Stock remains below its yearly high

H&M's EUR 14.76 Lang & Schwarz price on October 12, 2026 was EUR 0.12 below the October 9 Xetra close of EUR 14.88, and sat 19.26 percent below the 52-week high of EUR 18.28. The 52-week low was EUR 13.70, leaving the quote EUR 1.06 above that level.

The further course of trading is shown by the continuously updated real-time quote of H&M stock.