HelloFresh cuts 2026 outlook. HelloFresh stock falls 3.88 percent.

Published on 10/20/2026 at 10:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue guidance fell to 9 to 11 percent on September 24, 2026. HelloFresh stock costs EUR 2.97 on October 20, 2026, 3.88 percent below the Xetra close.

Guidance and reporting dates

HelloFresh lowered its 2026 revenue outlook to a 9 to 11 percent decline on September 24, 2026.
Adjusted EBITDA guidance is EUR 350 million to EUR 370 million versus EUR 375.6 million consensus for fiscal year 2026.
HelloFresh stock trades at EUR 2.97 at 10:33 a.m. CEST at Lang & Schwarz on October 20, 2026, 3.88 percent below the Xetra close of October 19, 2026.

Aquarellmalerei der Berliner Skyline mit Fernsehturm und Spree bei Sonnenuntergang — HelloFresh SE (DE000A161408) hat seinen Firmensitz in Berlin, hier stimmungsvoll als Aquarellgemälde der Stadt dargestellt, Illustration mit AI erstellt.

HelloFresh (ISIN DE000A161408) was trading at EUR 2.97 at Lang & Schwarz on October 20, 2026, at 10:33 a.m. CEST, down EUR 0.12 or 3.88 percent versus the Xetra close of October 19, 2026 at EUR 3.09. The move follows a September 24, 2026 warning that reset the company's 2026 revenue and adjusted EBITDA outlook, according to EQS News.

The warning resets 2026 expectations

HelloFresh now expects full-year 2026 revenue to decline by 9 to 11 percent on a constant-currency basis. Its previous outlook called for a decline at the lower end of a 3 to 6 percent range, while the analyst consensus cited in the release was a 6.9 percent decline.

The company also cut full-year 2026 adjusted EBITDA guidance to EUR 350 million to EUR 370 million from EUR 375 million to EUR 425 million. The new range is below the EUR 375.6 million consensus cited by HelloFresh, giving investors a concrete test for the November report.

What does the warning mean for earnings?

The immediate issue is customer acquisition. HelloFresh said the back-to-school period failed to deliver enough new customers, with the shortfall predominantly linked to a sharper year-on-year reduction in third-quarter marketing spending than in the first half of 2026.

For the third quarter of 2026, HelloFresh expects constant-currency revenue to fall 11 to 12 percent year over year, against a 6.8 percent consensus decline. Adjusted EBITDA is expected at EUR 45 million to EUR 55 million, below the EUR 57.2 million consensus, according to EQS News.

Analyst target falls to EUR 2.70

JPMorgan cut its HelloFresh price target from EUR 3.30 to EUR 2.70 and kept a Neutral rating after the warning, according to Boersen-Zeitung. At EUR 2.97, the Lang & Schwarz price is EUR 0.27 above that target, making the analyst view a relevant counterweight to the company's still material execution challenge.

Next reporting date is November 5

HelloFresh is scheduled to publish its third-quarter and nine-month 2026 figures on November 5, 2026. Those figures will show whether customer acquisition, order volumes and marketing efficiency improved after the revised outlook.

Stock remains under pressure

HelloFresh has a market capitalization of EUR 433.7 million and a 52-week range of EUR 2.16 to EUR 7.92 as of October 20, 2026. The current quote is therefore EUR 0.81 above the yearly low, while the guidance reset keeps the November figures central to the stock's valuation.

The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.