HelloFresh stock gets a Hold upgrade at EUR 2.41

Published on 09/29/2026 at 14:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock was trading at EUR 2.41 on September 29, 2026, as Kepler Cheuvreux moved its rating to Hold. The EUR 2.30 target stays cautious.

Offene Versandbox mit frischem Gemüse, Kräutern und Kühlpacks auf Holztisch — Fotorealistische Aufnahme einer offenen braunen Versandbox mit frischen Zutaten auf einem Holztisch — Motiv für HelloFresh SE (ISIN DE000A161408), dem führenden Meal-Kit-Lieferdienst Berlins, Illustration mit AI erstellt.

HelloFresh stock (ISIN DE000A161408) was trading at EUR 2.41 at Lang & Schwarz on September 29, 2026 at 2:07 p.m. CEST. On the same day, Kepler Cheuvreux raised its rating from Reduce to Hold and set a EUR 2.30 price target, according to Aktiencheck on September 29, 2026.

Kepler turns less negative

Kepler's change removes a Reduce rating but does not amount to a Buy recommendation. The EUR 2.30 target is below the Lang & Schwarz price of EUR 2.41, keeping the analyst signal measured even after the rating change.

The rating shift follows a sharp deterioration in HelloFresh's operating outlook. The company said its back-to-school period delivered fewer new customer acquisitions than required, with the shortfall linked primarily to a stronger year-over-year reduction in third-quarter marketing spending, according to HelloFresh on September 24, 2026.

Revenue outlook stays under pressure

HelloFresh now expects third-quarter 2026 revenue to decline 11% to 12% year over year in constant currency. That compares with a 6.8% analyst consensus and with a 9.3% decline in the third quarter of 2025, making customer acquisition the key operating pressure point.

For full-year 2026, the company forecasts a 9% to 11% revenue decline in constant currency, compared with its previous outlook for a decline of 3% to 6% and consensus for a 6.9% decline. The adjusted EBITDA forecast is EUR 350 million to EUR 370 million, down from EUR 375 million to EUR 425 million previously and below the EUR 375.6 million consensus, HelloFresh said on September 24, 2026.

Results date is November 5

HelloFresh plans to publish its third-quarter and first-nine-month 2026 financial statements on November 5, 2026. The upcoming report will test whether marketing efficiency can offset weaker customer additions and whether the revised adjusted EBITDA range remains achievable.

Stock holds at EUR 2.41

HelloFresh was trading at EUR 2.41 at Lang & Schwarz on September 29, 2026 at 2:07 p.m. CEST. The stock's 52-week range was EUR 2.16 to EUR 7.92, while market capitalization stood at EUR 344.0 million as of September 29, 2026.