HelloFresh stock holds below 3.20 euros after Q2 2026

HelloFresh SE (DE000A161408) traded at EUR 3.15 on August 14, 2026, after a 5.49 percent drop, while one market snapshot showed 3,270,354 shares changing hands that day.

The same August 2026 reporting cycle put second-quarter revenue at 1.5 billion euros and adjusted EBITDA at 120.6 million euros, giving investors a fresh read on margin control.

Q2 numbers set the tone

In that second-quarter 2026 update, revenue fell 7.8 percent on a constant-currency basis year over year, but the adjusted EBITDA line still held above 120 million euros.

That mix matters because the operating result came in with a 15.2 percent margin in the core meal-kit segment, a level that suggests cost discipline is partly offsetting softer top-line momentum.

Guidance still points to profit

Management kept its 2026 adjusted EBITDA outlook at 375 million euros to 425 million euros, which frames the current debate more around sales pressure than around outright profit stress.

A UBS update on August 13, 2026 left the rating at Neutral with a 4.70 euro target, while another August 2026 note kept a Buy view and a 9.00 euro target, underscoring how wide the valuation gap remains.

The product remains familiar

HelloFresh still leans on its meal-kit subscription model, where weekly box planning, recipe variety and delivery logistics remain the central operating levers rather than one-off product launches.

For investors, the stock is still being judged on whether lower revenue can coexist with a stable profit bridge into the second half of 2026.

Price and setup

HelloFresh stock closed at EUR 3.15 on August 14, 2026, after a 5.49 percent decline on the session. The same snapshot put the company at a market cap of EUR 454 million.

Fact box

Company: HelloFresh SE
ISIN: DE000A161408
Ticker: HFG
Exchange: Xetra
Price (as of August 14, 2026, 3:35 p.m. ET): EUR 3.15
Market cap: EUR 454 million
Sector / Industry: Consumer discretionary / Food retail and services