HSBC raised Target stock target to USD 190.00 in September

Published on 10/13/2026 at 11:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HSBC raised its Target stock target from USD 125.00 to USD 190.00 on September 30, 2026. Lang & Schwarz quoted EUR 138.20 on October 13, 2026.

Key points in brief

HSBC raised its Target price target from USD 125.00 to USD 190.00 and upgraded the stock to Buy on September 30, 2026.
Second-quarter fiscal 2026 net sales reached USD 26.5 billion, while comparable sales rose 3.80 percent year over year.
Target stock was quoted at EUR 138.20 at Lang & Schwarz on October 13, 2026 at 11:48 a.m. CEST.
Target's next earnings date is November 18, 2026, with an ex-dividend date listed for November 10, 2026.

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HSBC had upgraded Target stock from Hold to Buy and raised its price target from USD 125.00 to USD 190.00 on September 30, 2026, according to Investors Business Daily. The move followed stronger customer traffic and a broader turnaround effort, but the valuation debate remains tied to whether margin gains can persist.

Three dated turning points

Target reported second-quarter fiscal 2026 net sales of USD 26.54 billion on August 19, 2026, while adjusted earnings reached USD 4.11 per share, including a USD 1.65 tariff refund benefit, according to FinDog. The quarter's comparable sales increased 3.80 percent year over year, giving the recovery story a measurable operating base.

On September 29, 2026, Target announced price cuts on nearly 2,000 home and apparel products, with selected clothing prices reduced from USD 15.00 to USD 12.00, as reported by AFX News. The strategy prioritizes value and traffic ahead of the holiday period, while putting pressure on merchandise margins.

The HSBC upgrade followed on September 30, 2026, with the USD 190.00 target representing a USD 65.00 increase over the previous USD 125.00 target. The analyst action therefore supplied a sharper test for the recovery than a simple rating change.

What does the recovery need?

Target's second-quarter gross margin expanded to 33.70 percent from 29.00 percent a year earlier, according to Zacks. The comparison included a 370-basis-point benefit from USD 994 million of tariff refunds, so the underlying margin signal is less clean than the headline expansion.

Advertising revenue also rose to USD 279 million from USD 217 million in the second quarter, while comparable digital sales advanced 8.70 percent. Those figures show why non-merchandise revenue and digital traffic are central to the turnaround rather than merely supporting details.

Dates for the next test

Target's next listed ex-dividend date is November 10, 2026, according to Stockopedia, followed by the next quarterly earnings release on November 18, 2026, according to Zacks. The earnings report will test whether traffic growth and price investment can coexist with the margin improvement cited in the second quarter.

Target stock at Lang & Schwarz

Target stock was trading at EUR 138.20 at Lang & Schwarz on October 13, 2026 at 11:48 a.m. CEST. The primary listing is on the NYSE, where the reported 52-week range is USD 83.44 to USD 170.75 and market capitalization is USD 69.8 billion as of October 12, 2026.

The further course of trading is shown by the continuously updated real-time quote of Target stock.