Hugo Boss stock sits 10.02 percent below its 52-week high
Published on 10/15/2026 at 11:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst pressure and operating progress
- UBS cut its target from EUR 39.20 to EUR 38.90 on October 5, 2026.
- Second-quarter sales fell 9.00 percent to EUR 905.0 million, while gross margin reached 64.9 percent.
- Hugo Boss stock trades at EUR 38.07 at 11:17 a.m. CEST at Lang & Schwarz on October 15, 2026, 0.37 percent above the Xetra close of October 14, 2026.
Hugo Boss (ISIN DE000A1PHFF7) stock was trading at EUR 38.07 at Lang & Schwarz on October 15, 2026 at 11:17 a.m. CEST, up 0.37 percent versus the Xetra close of October 14, 2026 at EUR 37.93. The latest investor focus is the balance between weaker sales and a stronger gross margin.
On October 5, 2026, UBS cut its price target for Hugo Boss from EUR 39.20 to EUR 38.90 and kept its Neutral rating, according to finanzen.ch. The revised target is only EUR 0.83 above the Lang & Schwarz price, while the stock remains EUR 4.24 below its 52-week high of EUR 42.31.
Three dates shaped the stock
On September 16, 2026, Michael Murray became supervisory board chair after Stephan Sturm stepped down. On September 28, 2026, Hugo Boss announced that Yves Mueller was leaving as chief financial and operating officer, with Ivica Maric taking both roles from October 1, 2026. The changes were reported by TheIndustry.fashion. UBS then cut its target to EUR 38.90 on October 5, 2026, as finanzen.ch reported.
What does the margin say?
Hugo Boss reported second-quarter 2026 sales down 9.00 percent to EUR 905.0 million, while EBIT fell to EUR 59.0 million and the EBIT margin was 6.50 percent. At the same time, gross margin increased 200 basis points to 64.90 percent, and free cash flow before leases reached EUR 105.0 million, according to the company's investor-relations information at Hugo Boss. Management retained its 2026 outlook for currency-adjusted sales to decline by a mid- to high-single-digit percentage and EBIT to range from EUR 300.0 million to EUR 350.0 million.
The next scheduled reporting date is November 3, 2026, when Hugo Boss is due to publish third-quarter results, according to Investir Les Echos.
Stock remains below its yearly high
Hugo Boss stock was trading at EUR 38.07 at Lang & Schwarz on October 15, 2026 at 11:17 a.m. CEST, 0.37 percent above the Xetra close of October 14, 2026 at EUR 37.93. The 52-week range runs from EUR 33.85 to EUR 42.31.
The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.
Hugo Boss stock facts
- Company: Hugo Boss AG
- ISIN: DE000A1PHFF7
- Ticker: BOSS
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 15, 2026, 11:17 a.m. CEST): EUR 38.07
- Change versus Xetra close: plus 0.37 percent
- Xetra close (October 14, 2026): EUR 37.93
- Market capitalization: EUR 2.6 billion (as of October 15, 2026)
- 52-week range: EUR 33.85-EUR 42.31 (as of October 15, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Manufacturers
Market context: Market report DAX.
