ITV stock weighs buyback support against an 82 GBp target

Published on 09/29/2026 at 09:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

ITV stock bought back 75,398,356 shares at a GBp 71.49 average by September 28, 2026. Its GBp 67.85 quote sits inside a GBp 65.70 to GBp 87.35 yearly range.

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ITV stock (ISIN GB0033986497) was last at GBp 67.85 on the London Stock Exchange at 8:18 a.m. BST on September 29, 2026, down 0.22 percent from the prior close. The immediate story is a gap between the company's buyback price and the latest market quote, while analyst targets remain above the share price.

Buyback reaches 75.4 million shares

According to Investegate on September 28, 2026, ITV purchased 9,425,452 ordinary shares between September 21 and September 25. Since the program began on July 31, the company had repurchased 75,398,356 shares at a weighted average price of GBp 71.49.

The latest buyback average stands GBp 3.64 above the September 29 quote, a difference of 5.36 percent. ITV said the purchased shares would be held in treasury; its treasury balance reached 140,877,633 shares, while 3,717,790,863 ordinary shares remained in issue excluding treasury shares, according to the same September 28 announcement.

Analyst target stays above market

According to Simply Wall St on September 10, 2026, JPMorgan applied a Neutral rating to ITV and cut its target from GBp 85.00 to GBp 82.00. The new target stands 20.85 percent above the latest GBp 67.85 quote, using the same pence denomination.

That target change gives investors a quantified counterweight to the buyback signal. The company has been purchasing shares at prices above the latest quote, while JPMorgan's revised target remains below the earlier GBp 85.00 level and indicates a more cautious valuation view.

Yearly range frames the quote

ITV's September 29 price sits between a 52-week low of GBp 65.70 and a 52-week high of GBp 87.35. The session range was GBp 67.55 to GBp 68.00, and volume stood at 125,922 shares at the quoted time.

ITV operates through ITV Studios and Media and Entertainment, combining content production with broadcasting and streaming activities. The company also listed a Morgan Stanley TMT Conference appearance for November 18, 2026, on its investor events calendar.

ITV stock remains below buyback average

ITV stock was last at GBp 67.85 on the London Stock Exchange on September 29, 2026, with the reference price below both the GBp 71.49 buyback average and the GBp 82.00 JPMorgan target.