Jefferies cuts Puma target: Puma stock gains 1.04 percent

Published on 10/07/2026 at 13:21 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma posted EUR 1.69 billion sales in the second quarter. Puma stock costs EUR 22.26 on October 7, 2026 after EUR 22.03, plus 1.04 percent.

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Puma (ISIN DE0006969603) was trading at EUR 22.26 at Lang & Schwarz on October 7, 2026 at 1:12 p.m. CEST, up 1.04 percent versus the EUR 22.03 prior close. On October 6, 2026, Jefferies cut its Puma price target from EUR 27.50 to EUR 23.50 and kept a Hold rating, according to finanzen.at.

Jefferies lowers the target

The Jefferies target is only EUR 1.24 above the Lang & Schwarz price, equivalent to 5.57 percent upside from the reference price. The target cut shifts attention toward Puma's wholesale recovery, with the analyst expecting retail partners to rebuild cooperation only gradually ahead of the company's third-quarter results.

The next reporting date is October 30, 2026, according to PUMA. That date gives the market a defined test for whether the transition year is producing sequential improvement in sales and earnings.

Second-quarter pressure remains visible

In the second quarter of 2026, sales fell 9.40 percent on a currency-adjusted basis to EUR 1.69 billion, according to Yahoo Finance. Wholesale sales declined 14.00 percent, while direct-to-consumer sales increased 0.40 percent and e-commerce grew 1.80 percent.

The earnings mix was less negative than the sales line. Reported EBIT improved 51.30 percent from a EUR 109.00 million loss in the second quarter of 2025 to a EUR 53.10 million loss in the second quarter of 2026, while gross profit margin rose to 48.00 percent from the prior-year level, according to Yahoo Finance. The contrast matters: cost and margin measures improved, but lower wholesale demand still weighed on the top line.

Stock rises ahead of results

Puma's market capitalization stood at EUR 3.3 billion as of October 7, 2026, while the 52-week range was EUR 15.30 to EUR 30.31. The current price is 26.55 percent below the 52-week high, leaving the October 30 results as the next quantified checkpoint for the transformation plan.

At Lang & Schwarz, Puma stock was trading at EUR 22.26 on October 7, 2026 at 1:12 p.m. CEST, plus 1.04 percent versus the prior close of EUR 22.03. The further course of trading is shown by the continuously updated real-time quote of Puma stock.