JPMorgan cut Adidas target to EUR 210. Adidas stock gains 1.73 percent

Published on 10/09/2026 at 11:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas reiterated 6.00 percent second-half growth on October 2, 2026. Adidas stock costs EUR 149.90 on October 9, 2026 after EUR 147.35.

Key points in brief

JPMorgan cut its Adidas price target from EUR 230.00 to EUR 210.00 on October 2, 2026, while keeping an Overweight rating.
Adidas reiterated 6.00 percent growth guidance for the second half of 2026.
The Lang & Schwarz price was EUR 149.90 on October 9, 2026, up 1.73 percent from the EUR 147.35 prior close.
Adidas reported 14.00 percent revenue growth for the second quarter of 2026, and third-quarter results are scheduled for October 29, 2026.

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Adidas stock (ISIN DE000A1EWWW0) was trading at EUR 149.90 at Lang & Schwarz on October 9, 2026 at 11:39 a.m. CEST, up 1.73 percent versus the prior close of EUR 147.35. On October 2, 2026, JPMorgan cut its Adidas price target from EUR 230.00 to EUR 210.00 but kept an Overweight rating, according to wallstreetONLINE.

Three dated Adidas signals

On July 30, 2026, Adidas reported 14.00 percent revenue growth for the second quarter of 2026 in its investor-relations materials. On September 10, 2026, CEO Bjorn Gulden bought Adidas shares worth EUR 503,935.25 at a weighted average price of EUR 139.98, according to Financial Times. On October 2, 2026, JPMorgan reduced its target from EUR 230.00 to EUR 210.00 while retaining Overweight, according to wallstreetONLINE.

What does the target cut mean?

The change is a quantified reset rather than a withdrawal of the positive rating. JPMorgan cut its earnings forecasts through 2028 by up to 10.00 percent, citing a more cautious industry view, while the research note also pointed to Adidas's product pipeline and positive retail signals, according to wallstreetONLINE. The EUR 210.00 target is 40.09 percent above the Lang & Schwarz price of EUR 149.90, calculated against the same euro reference price.

Adidas also reiterated 6.00 percent growth guidance for the second half of 2026 after 14.00 percent revenue growth in the first half, according to Investing.com. That sets the upcoming report against a demanding comparison base and makes the margin trajectory central to the next valuation debate.

Next report date is October 29

Adidas is scheduled to publish third-quarter 2026 results on October 29, 2026, according to Stock Analysis. The date is the next documented reporting milestone for testing the 6.00 percent second-half growth outlook against actual sales and profitability.

Adidas stock stays below its yearly high

At EUR 149.90, the Lang & Schwarz price stood 23.68 percent below the EUR 196.40 52-week high and above the EUR 129.95 low on October 9, 2026. The same quote context places Adidas's market capitalization at EUR 26.3 billion as of October 9, 2026. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.