JPMorgan cuts target for McDonald's stock from USD 280 to USD 260

Published on 10/02/2026 at 16:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 revenue rose 4.00 percent to USD 7.10 billion. McDonald's stock costs EUR 206.15 on October 2, 2026 after EUR 206.25, minus 0.05 percent.

Aquarellmalerei einer amerikanischen Kleinstadt mit neutralem Drive-Thru-Restaurant, wartende Autos in der Spur, Wohnhäuser und Bäume im Hintergrund, weiche Pastelltöne in Creme, Blau und Grün — McDonald's Drive-Thru US5801351017 in amerikanischer Kleinstadt als eine stimmungsvolle Aquarell-Illustration in Pastelltönen, Illustration mit AI erstellt.

McDonald's stock was trading at EUR 206.15 at Lang & Schwarz on October 2, 2026 at 4:02 p.m. CEST, minus 0.05 percent versus the prior close of EUR 206.25. Borse Express reports that JPMorgan cut its McDonald's price target from USD 280.00 to USD 260.00 on September 24, 2026 while keeping an Overweight rating. The reduction puts near-term demand and the company's response to price-sensitive customers at the center of the valuation debate.

JPMorgan cuts target to USD 260

JPMorgan's target reduction followed McDonald's investor presentation and reflects a more cautious view of the growth pace. The bank's USD 260.00 target remains USD 53.85 above the primary-exchange quote of USD 206.15 only when compared with the euro price, so the currencies cannot be combined into a target-distance calculation.

The strategic response includes temporary value menus, digital discounts and support for franchisees. Borse Express reports a planned USD 8.50 billion franchisee support package through 2036, a large commitment that could help protect the restaurant network while weighing on capital allocation.

Q2 profit outpaces revenue growth

McDonald's second-quarter 2026 revenue rose 4.00 percent year over year to USD 7.10 billion, while net income increased 5.00 percent to USD 2.36 billion. Chase reports that GAAP diluted earnings per share rose 6.00 percent year over year to USD 3.32 in the quarter ended June 30, 2026.

The operating picture is more mixed beneath the profit figures. Global comparable sales increased 1.30 percent in the second quarter of 2026, including 0.80 percent in the United States, while systemwide sales increased 5.00 percent to USD 37.00 billion. That contrast leaves traffic and value offers as the key operational test for the October report.

October 22 brings the next test

Borse Express reports that McDonald's confirmed its next quarterly results for October 22, 2026. The release will cover the quarter ended September 2026 and should show whether lower-priced menus and digital promotions are improving U.S. customer traffic.

McDonald's also raised its quarterly dividend by 4.00 percent to USD 1.93 per share on September 17, 2026, according to Borse Express. The payout offers shareholder support, but the lower JPMorgan target shows that income alone has not resolved concerns about demand.

Stock trades near its yearly low

McDonald's was trading at USD 232.35 on the NYSE at 10:06 a.m. EDT on October 2, 2026, while its 52-week range was USD 229.61 to USD 341.75. The company had a market capitalization of USD 165.1 billion on that date. The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.