JPMorgan downgrades Haier Smart Home stock to Neutral at 21 yuan

Published on 10/20/2026 at 10:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

JPMorgan cut Haier's target to 21 yuan on October 18. Haier Smart Home stock costs EUR 2.23 on October 20, 2026, 21.20 percent above the Xetra close.

Earnings, analysts and market level

JPMorgan cut its Haier target to 21 yuan on October 18, 2026.
First-half 2026 revenue was CNY 152.115 billion, down 2.80 percent year over year.
Haier Smart Home stock trades at EUR 2.23 at 10:29 a.m. CEST at Lang & Schwarz on October 20, 2026, 21.20 percent above the Xetra close of October 19, 2026.

Haier, CNE1000048K8, Illustration mit AI erstellt.

Haier Smart Home (CNE1000048K8) trades at EUR 2.23 at Lang & Schwarz on October 20, 2026, at 10:29 a.m. CEST, 21.20 percent above the Xetra close of October 19, 2026, at EUR 1.84. The move comes as MarketScreener reported that JPMorgan downgraded the company to Neutral on October 18, 2026, and set its price target at 21 yuan.

Analysts trim targets

The JPMorgan action followed an earlier reduction by Jefferies. The same MarketScreener page lists Jefferies cutting its target for the Hong Kong shares from HKD 22.00 to HKD 21.00 on October 5, 2026, while keeping a Hold rating. For investors, the contrast is clear: the latest target change is paired with a 21.20 percent premium in the German trading indication to the previous Xetra close.

What does the downgrade change?

Haier's first-half operating picture provides the counterweight. Electrical Appliances Association reported that revenue fell 2.80 percent year over year to CNY 152.115 billion in the first half of 2026, while net profit attributable to shareholders fell 14.27 percent to CNY 10.316 billion. The figures point to weaker demand rather than a collapse in the company scale.

Three dates shape the story

On August 27, 2026, Haier reported first-half revenue of CNY 152.115 billion and net profit of CNY 10.316 billion through its interim results. On October 5, 2026, Jefferies reduced its Hong Kong target from HKD 22.00 to HKD 21.00. On October 18, 2026, JPMorgan set a 21 yuan target and moved its rating to Neutral, as reported by MarketScreener.

Next date is October 29

Futubull reported on October 15, 2026, that Haier's board is scheduled to meet on October 29, 2026, to consider results for the nine months ended September 30, 2026. That release is the next dated company event in the calendar.

Stock stays above the Xetra close

Haier Smart Home is listed on the Hong Kong Stock Exchange under ticker 6690, and its business spans refrigerators, kitchen appliances, air conditioners, laundry products and water appliances, according to MarketScreener. The next results will test whether overseas operations can offset the weaker first-half earnings trend. Haier Smart Home was trading at EUR 2.23 at Lang & Schwarz on October 20, 2026, at 10:29 a.m. CEST, 21.20 percent above the Xetra close of October 19, 2026, at EUR 1.84. The further course of trading is shown by the continuously updated real-time quote of Haier Smart Home stock.