Kroger Co., US5010441013

Kroger stock trades at EUR 53.08 as guidance narrows

Published on 09/29/2026 at 17:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Kroger stock follows second-quarter sales of USD 34.6 billion on September 11, 2026, up from USD 33.9 billion. Guidance narrowed to 0.2%-0.8%.

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Kroger (ISIN US5010441013) was trading at EUR 53.08 at Lang & Schwarz on September 29, 2026 at 5:05 p.m. CEST, up 0.74% versus the prior close of EUR 52.69. The grocery retailer is digesting a lower sales outlook after its latest quarterly report.

Guidance narrows after Q2

According to Kroger on September 11, 2026, second-quarter sales reached USD 34.6 billion, compared with USD 33.9 billion in the prior-year quarter. That is a USD 0.7 billion increase, while diluted GAAP EPS was USD 1.05 versus USD 0.91.

The pressure point was the outlook. Kroger reduced its fiscal 2026 identical-sales-without-fuel guidance from 1.0%-2.0% to 0.2%-0.8%, while maintaining adjusted EPS guidance of USD 5.10-5.30. Adjusted eCommerce sales grew 20% in the quarter, giving the retailer a growth channel even as comparable-store expectations became more cautious.

Analysts lower targets

Guggenheim cut its Kroger price target to USD 66.00 from USD 71.00 on September 14, 2026, while maintaining a Buy rating, as Investing.com reported. The firm cited food-volume weakness and the reduced comparable-sales outlook, making the guidance change more important than the quarterly earnings beat.

MarketBeat reported on September 22, 2026 that nineteen brokerages held a Moderate Buy consensus, with 10 Buy ratings and 9 Holds and an average 12-month target of USD 69.00. Kroger also scheduled an investor update meeting for October 20, 2026, when management plans to discuss strategic initiatives and longer-term financial targets.

Kroger stock holds a narrow gain

Kroger stock was trading at EUR 53.08 at Lang & Schwarz on September 29, 2026 at 5:05 p.m. CEST, up 0.74% versus the Lang & Schwarz prior close of EUR 52.69 on September 28, 2026. The US quote was USD 60.16 on the NYSE at 11:11 a.m. ET on September 29, 2026, while market capitalization stood at USD 36.9 billion.

Kroger stock facts

  • Company: The Kroger Co.
  • ISIN: US5010441013
  • Ticker: KR
  • Primary exchange: NYSE
  • Price Lang & Schwarz (as of September 29, 2026, 5:05 p.m. CEST): EUR 53.08
  • Change versus prior close: plus 0.74%
  • Prior close Lang & Schwarz (September 28, 2026): EUR 52.69
  • Market capitalization: USD 36.9 billion (as of September 29, 2026)
  • 52-week range: USD 54.15-76.58 (as of September 29, 2026)
  • Sector / Industry: Consumer Defensive / Grocery Stores

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