L'Oréal Groupe announces PSG partnership: what it means for L'Oréal stock
Published on 10/17/2026 at 11:12 | Editorial responsibility: Rafael MĂŒller, Editor-in-Chief AD HOC NEWSPartnership details and timing
- L'Oréal Groupe announced the Paris Saint-Germain partnership on October 8, 2026.
- The partnership runs through 2028 and includes Vichy as an official skincare and haircare partner.
- L'Oréal reported 2025 sales of EUR 44.05 billion in the release.
L'Oréal Groupe announced a strategic partnership with Paris Saint-Germain on October 8, 2026, running through 2028, according to an L'Oréal Finance release.
Market context: Market report CAC 40.
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Partnership details
The release identifies L'Oréal Groupe as Paris Saint-Germain's Official Beauty Partner. It says the collaboration will involve several L'Oréal brands and that Vichy Laboratoires will be the club's Official Skincare and Haircare Partner for the men's first team. The release also says the partnership will support observational studies at the PSG Campus covering skin health, scalp health, well-being and athletic performance.
L'Oréal's release said the group generated sales of EUR 44.05 billion in 2025 and had more than 95,000 employees. It also said Vichy is recommended by more than 80,000 dermatologists worldwide.
Next Xetra session
The next Xetra session is scheduled for October 19, 2026.
