Loreal, FR0000120321

L'Oreal secures PSG deal through 2028: UBS keeps EUR 440 target for Loreal stock

Published on 10/16/2026 at 10:46 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS raised its target to EUR 440 on October 6, 2026 and kept Buy. Loreal stock costs EUR 403.90 against that target before October 22, 2026 sales.

Partnership and growth context

L'Oreal announced a PSG beauty partnership running through 2028 on October 8, 2026.
First-half 2026 revenue reached EUR 23.77 billion, up 5.8 percent on a reported basis.
Loreal stock traded at EUR 403.90 at 10:40 a.m. CEST at Lang & Schwarz on October 16, 2026.

Bauhaus style poster with abstract concentric tire rings in black yellow white and PNEU CLERMONT text — Michelin FR0000120321 Design zeigt Bauhaus-Poster mit konzentrischen Reifenringen und PNEU CLERMONT Text, Illustration mit AI erstellt.

L'Oreal stock was trading at EUR 403.90 at Lang & Schwarz on October 16, 2026 at 10:40 a.m. CEST. The latest company announcement was a partnership with Paris Saint-Germain that runs through 2028, while UBS kept a Buy rating and raised its target to EUR 440.

For investors, the next hard test is the company's sales update. L'Oreal has scheduled its third-quarter revenue announcement for October 22, 2026, after the market close, giving the stock a near-term event that can test the growth assumptions behind the UBS target.

PSG deal adds a brand platform

On October 8, 2026, L'Oreal Finance reported that L'Oreal Groupe became Paris Saint-Germain's Official Beauty Partner through 2028. Vichy Laboratoires will be the club's official skincare and haircare partner for the men's first team, and the companies plan joint work on skin health, scalp health and athlete performance.

The agreement is strategic rather than a reported earnings driver. Its measurable scope is the 2028 end date and the more than 80,000 dermatologists who recommend Vichy, according to the company release. That gives the partnership a science-led angle alongside its brand and fan reach.

Three dates show the setup

The chronology is clear: on July 29, 2026, L'Oreal reported first-half revenue of EUR 23.77 billion, up 5.8 percent on a reported basis and 6.8 percent like-for-like, according to Yahoo Finance. On October 6, 2026, wallstreetONLINE reported that UBS lifted its target from EUR 430 to EUR 440 and kept Buy. On October 8, 2026, L'Oreal announced the PSG partnership through 2028.

What date matters next?

The next scheduled date is October 22, 2026, when L'Oreal plans to publish its sales update for the period ended September 30. The current operating picture includes 2026 second-quarter revenue of EUR 23.78 billion and diluted earnings per share of EUR 6.63.

Stock price and valuation

L'Oreal's market capitalization was EUR 215.6 billion as of October 16, 2026. The 52-week range was EUR 338.85 to EUR 406.85, placing the Lang & Schwarz price below the upper end of that range.

Loreal stock was trading at EUR 403.90 at Lang & Schwarz on October 16, 2026 at 10:40 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Loreal stock.