Luzhou Laojiao joins NBA China deal: Luzhou Laojiao stock is valued at CNY 104.9 billion

Published on 10/20/2026 at 12:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

NBA China partnership covers two brands and an October 10 fan event. CNY 4.34 billion half-year net income gives Luzhou Laojiao stock context.

Partnership and earnings context

Luzhou Laojiao became an NBA China marketing partner on October 8, 2026.
Half-year revenue reached CNY 10.47 billion and net income CNY 4.34 billion in 2026.
The next earnings report is scheduled for October 30, 2026.

Luzhou Laojiao, CNE000000GF2, Illustration mit AI erstellt.

Luzhou Laojiao joined a multiyear NBA China marketing partnership while its market capitalization stood at CNY 104.9 billion on October 20, 2026. China Daily reported the October 8 agreement, which makes Luzhou Laojiao an Official Marketing Partner of NBA China.

NBA partnership targets two brands

The commercial arrangement places Guojiao 1573 and Luzhou Laojiao HiLight in NBA China activities, including product displays and a fan event on October 10, 2026. The partnership was announced ahead of preseason games involving the Dallas Mavericks and Houston Rockets in Macao, giving the company a route to connect its flagship and lower-alcohol brands with basketball audiences.

Three dated operating milestones

Sina Finance reported that Luzhou Laojiao launched its 28-degree HiLight product on June 25, 2026, with a 375-milliliter version priced at CNY 128. On August 26, 2026, second-quarter revenue was CNY 2.45 billion against a CNY 6.11 billion forecast, according to Investing.com. On October 8, 2026, the NBA China agreement added two brands and a new consumer-marketing channel.

What does the deal mean for sales?

The partnership broadens brand exposure, but the latest reported figures keep operating execution central. For the first half of 2026, revenue was CNY 10.47 billion and attributable net income was CNY 4.34 billion, while reported production of mid-range and high-end liquor was about 4,801 tons. The figures show why marketing reach must eventually translate into product demand and healthier channel activity.

Next report arrives October 30

The next earnings report is scheduled for October 30, 2026, according to Investing.com. That release should provide the next dated test of revenue, profit and channel conditions after the NBA China announcement.