McDonald's stock gains on a new Happy Meal and steady sales
Published on 08/13/2026 at 14:51 | Editorial responsibility: Rafael MĂŒller, Editor-in-Chief AD HOC NEWS
McDonald's stock is trading at $275.69 as of August 12, 2026, while market value stands at $195.08 billion and the 52-week range runs from $271.98 to $341.75. The company (ISIN US5801351017) also has a new Happy Meal promotion set to start on August 18, 2026, giving investors a concrete consumer-marketing catalyst to track.
New Happy Meal launch
The latest menu tie-in pairs Hello Kitty and Godzilla toys and rolls out on August 18, 2026, according to recent reporting. That gives McDonald's a fresh traffic driver heading into the back half of August, and it arrives with the shares still only $3.71 above the 52-week low of $271.98.For context, the current quoted price of $275.69 is 19.4 percent below the 52-week high of $341.75. The gap matters because it shows the stock is still trading well under its recent peak even after a modest rebound in the latest session.
Latest reported quarter
The most recent reported quarter visible in the search results is Q2 2026. One data page puts revenue at $7.10 billion versus $7.13 billion expected and EPS at $3.33 versus $3.32 expected, which leaves the quarter slightly ahead on profit and just below on sales.That same Q2 2026 snapshot shows net income of $8.22 billion and EPS TTM of 12.18, while another estimate page shows analysts looking for $7.32 billion in the current quarter and $3.40 in EPS for the September 2026 quarter. In other words, the market is still anchoring McDonald's to a high-margin earnings profile, not a top-line acceleration story.
What the product adds
Happy Meal toys remain one of McDonald's most visible family products, and the August 18, 2026 launch gives the chain a limited-time hook that can support traffic and social attention. The eight-toy lineup ties a familiar children's meal to a recognizable pop-culture theme, which is the sort of low-ticket promotion McDonald's has used for decades.Price and view
McDonald's shares closed at $275.69 on August 12, 2026, with extended trading around $276.25 in one market snapshot. The stock is also being valued at a P/E of 22.63, which keeps the current setup tied more to earnings durability than to rapid growth.More on McDonald's
Company: McDonald's Corporation
ISIN: US5801351017
Ticker: MCD
Exchange: NYSE
Sector / Industry: Consumer Discretionary / Restaurants
Index membership: Dow Jones Industrial Average, S&P 500
Price (as of August 12, 2026, 4:00 p.m. ET): $275.69 USD
Market cap: $195.08 billion
Next earnings date: August 4, 2026
