Monster Beverage stock faces margin test after record sales
Published on 11/12/2026 at 16:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSSales Growth Meets Margin Pressure
- Monster Beverage lifted third-quarter sales 16.7 percent as international revenue grew faster than the overall business.
- Higher aluminum, freight and geographic-mix costs pushed gross margin lower despite pricing actions.
- U.S. price increases and reduced promotional allowances became effective on November 1.
Monster Beverage stock traded at 41.55 euros on Lang & Schwarz at 16:35 CET on Thursday, November 12, 2026. That was 1.46 percent above the 40.95-euro quote at 13:44 CET in the latest relevant report published the same day. The report-to-report move is separate from a daily exchange-close comparison.
International Growth Drives Sales
Monster Beverage reported its third-quarter results on November 5 for the period ended September 30. According to the company's GlobeNewswire release, net sales rose 16.7 percent year over year to 2.56 billion US dollars.
Sales outside the United States increased 28.1 percent to 1.20 billion US dollars and represented about 47 percent of total sales, compared with 43 percent a year earlier. The Monster Energy Drinks segment grew 17.1 percent to 2.37 billion US dollars, while Strategic Brands revenue increased 19.8 percent to 156.4 million US dollars.
Costs Keep Margins In Focus
Growth did not flow through at the same pace to profitability. Gross margin fell to 54.7 percent from 55.7 percent in the year-earlier quarter as higher aluminum can costs, geographic mix and freight-in expenses outweighed part of the benefit from pricing actions.
Operating income nevertheless increased 6.4 percent to 718.7 million US dollars, and adjusted operating income rose 7.1 percent to 748.1 million US dollars. Net income climbed 8.4 percent to 568.4 million US dollars, while adjusted diluted earnings per share advanced 8.5 percent to 0.30 US dollars.
Pricing And Buybacks Ahead
Monster Beverage implemented U.S. pricing adjustments on November 1 through price increases and lower promotional allowances by package and channel. Management said the measures partly offset input-cost pressure, while faster international growth continued to weigh on the group margin percentage. The company does not provide formal quarterly earnings guidance.
Monster repurchased approximately 2.3 million shares during the quarter for about 100.0 million US dollars at an average price of 43.87 US dollars per share. Approximately 800.0 million US dollars remained available under previously authorized repurchase programs as of November 4.
Monster Beverage Corporation
- ISIN: US61174X1090
- Ticker: MNST
- Home exchange: Nasdaq
- Lang & Schwarz quote: 41.55 euros at 16:35 CET on November 12, 2026
- Third-quarter sales: 2.56 billion US dollars, up 16.7 percent year over year
- Third-quarter gross margin: 54.7 percent, compared with 55.7 percent a year earlier
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Further operating updates and investor communications are available in more news and analyses on Monster Beverage stock.
