Morgan Stanley reiterates Apple stock Overweight at USD 360

Published on 10/01/2026 at 14:56 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Apple posted USD 109.4 billion revenue in fiscal third quarter, up 16.00 percent year over year. Apple stock costs EUR 293.73 versus EUR 293.65 on October 1, 2026.

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Apple stock (ISIN US0378331005) was trading at EUR 293.73 at Lang & Schwarz on October 1, 2026 at 2:45 p.m. CEST, up 0.03 percent versus the prior close of EUR 293.65. According to Investing.com on September 29, 2026, Morgan Stanley reiterated an Overweight rating and a USD 360.00 price target for Apple.

Demand supports the rating

The analyst view rests on early iPhone 18 demand. Morgan Stanley said international iPhone 18 lead times remained broadly flat year over year, while premium iPhone production was running 18.00 percent higher year over year in the second half of 2026, according to Investing.com.

The USD 360.00 target sits above the USD 333.02 Nasdaq price context reported for September 30, 2026, but the two values belong to different venues and currencies than the Lang & Schwarz reference price. That separation matters: the euro quote is the relevant market figure for investors tracking the German trading perspective.

Record quarter meets tighter outlook

Apple's fiscal third quarter ended June 27, 2026, with total revenue of USD 109.4 billion, up 16.00 percent year over year. Net income reached USD 29.8 billion, diluted earnings per share were USD 2.02, and operating cash flow was USD 34.4 billion, according to Earnings Report.

The composition was uneven. iPhone revenue rose 22.00 percent year over year to USD 54.3 billion, while Services revenue increased 12.00 percent to USD 30.7 billion. For the September quarter, Apple guided to revenue growth of 9.00 percent to 11.00 percent year over year and gross margin of 47.00 percent to 48.00 percent, according to Earnings Report. The narrower outlook leaves memory costs and supply constraints as important tests for the next report.

Next report arrives October 29

Apple's next earnings report is scheduled for October 29, 2026, with consensus estimates of USD 1.98 earnings per share and USD 113.21 billion in revenue, according to TradingView. The upcoming release will test whether the initial iPhone 18 demand signal can offset pressure from costs and the lower projected gross margin.

Apple stock holds near its yearly high

Apple's Nasdaq 52-week range was USD 243.42 to USD 345.34 as of September 30, 2026, while market capitalization stood at USD 4.9 trillion. The Lang & Schwarz quote was EUR 293.73 on October 1, 2026 at 2:45 p.m. CEST, plus 0.03 percent versus the prior close of EUR 293.65. The further course of trading is shown by the continuously updated real-time quote of Apple stock.