Nike stock falls as Bank of America cuts target to USD 30.00

Published on 09/28/2026 at 11:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike stock was last at USD 35.75 on September 25, 2026, while Bank of America cut its target to USD 30.00. Fiscal fourth-quarter revenue fell 1.1 percent.

Aquarell-Stillleben mit Sportausrüstung, Sneakern und Sporttasche in Blau und Orange — Nike Inc US6541061031 Sportausrüstung als farbenfrohes Aquarell mit Sneakern und Sporttasche künstlerisch dargestellt, Illustration mit AI erstellt.

Nike stock (ISIN US6541061031) was last at USD 35.75 on the NYSE on September 25, 2026, down 0.67 percent from the previous close. The immediate catalyst is a fresh Bank of America downgrade, while the company approaches its next quarterly report.

Bank of America cuts target

Fashion Network reported on September 28, 2026, that Bank of America analyst Lorraine Hutchinson downgraded Nike from Neutral to Underperform and set a USD 30.00 price target. The bank pushed its expected sales turnaround to fiscal 2028 and cited pressure on earnings estimates and valuation.

The target sits USD 5.75 below Nike's September 25 price, a gap of 16.08 percent. The market signal is unusually cautious because the stock is already 53.55 percent below its 52-week high of USD 76.97.

Results show mixed progress

According to MarketBeat, Nike's latest reported quarter produced USD 10.97 billion in revenue, down 1.1 percent from the same period a year earlier. Reported earnings per share were USD 0.20 against a USD 0.11 consensus estimate, a USD 0.09 beat, while the revenue figure exceeded the USD 10.85 billion estimate.

The numbers give investors two opposing signals. Nike is still generating substantial sales, but the year-over-year decline and continued concerns about wholesale demand, China inventory and product innovation keep the turnaround dependent on execution.

October 1 brings the next test

Nike is scheduled to report fiscal first-quarter results on October 1, 2026, after the close, according to MarketBeat. That report will put demand, inventory normalization and the China business against the latest bearish forecasts.

Analyst expectations remain divided. MarketBeat lists a consensus Hold rating from 38 analysts and an average 12-month target of USD 47.80, compared with the USD 30.00 bearish target and the USD 35.75 market price.

Nike stock stays near its yearly low

Nike stock traded between USD 35.22 and USD 36.18 on September 25, 2026, with volume of 38,105,838 shares. Its market capitalization was USD 52.9 billion on that date, while the 52-week range was USD 35.22 to USD 76.97.