Pernod Ricard stock holds near EUR 60 as sales risks persist

Published on 09/22/2026 at 14:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Pernod Ricard stock closed at EUR 59.64 on September 21, 2026, down 33.12 percent from its yearly high. Fiscal 2026 RTD sales rose 17 percent.

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Pernod Ricard stock closed at EUR 59.64 on Euronext Paris on September 21, 2026, gaining 0.34 percent from the previous session. The price was 33.12 percent below the 52-week high of EUR 90.54 and 1.78 percent above the 52-week low of EUR 58.60, giving investors a sharply defined valuation range.

Stock remains near yearly low

The September 21 close came after an intraday range of EUR 59.02 to EUR 59.80, with 560,228 shares changing hands on Euronext Paris. Market capitalization stood at EUR 15.05 billion on the same date, while the daily gain left the stock close to its yearly floor rather than its annual peak.

The comparison with the prior year is stark: the share price was EUR 86.84 on September 22, 2025, versus EUR 59.64 on September 21, 2026. That represents a decline of EUR 27.20, or 31.32 percent, over the period shown in the dated market overview.

RTD sales provide a growth counterpoint

Vinetur reported on September 21, 2026, that Pernod Ricard's ready-to-drink sales rose 17 percent in fiscal 2026. The figure offers a concrete growth area within a share-price picture dominated by the distance from the 52-week high.

The same report described growing pressure on Scotch whisky producers to accelerate their move into canned cocktails. For Pernod Ricard, the 17 percent RTD increase therefore matters as a segment comparison: it shows faster expansion in a format designed for convenience, while the broader spirits market remains exposed to changing consumption patterns.

Analyst expectations remain material

Boursorama listed a three-month consensus price target of EUR 85.11 on August 18, 2026, alongside an estimated 2026 earnings per share figure of EUR 5.72. Against the EUR 59.64 close on September 21, the target implies a difference of EUR 25.47, or 42.70 percent, based on the portal's published consensus data.

The same dated overview showed an estimated 2026 price-to-earnings ratio of 12.09 and a projected dividend of EUR 4.70 per share. Those estimates provide a numerical counterpoint to the market price, but they are forecasts rather than reported results and are therefore separate from Pernod Ricard's historical operating performance.

EUR 59.64 remains the reference price

Pernod Ricard stock closed at EUR 59.64 on Euronext Paris on September 21, 2026, up 0.34 percent on the day. The reference price remains 33.12 percent below the 52-week high of EUR 90.54 and 1.78 percent above the 52-week low of EUR 58.60.