Puma stock heads toward October 30 results after Q2 sales drop

Published on 10/07/2026 at 13:15 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma stock was at EUR 22.12 on October 7, 2026, as the company set October 30 for Q3 results. Q2 sales fell 9.4 percent, while EBIT was EUR -53.1 million.

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Puma stock (ISIN DE0006969603) was trading at EUR 22.12 on Xetra on October 7, 2026, down 0.18 percent from the prior close. PUMA's investor-relations calendar lists October 30, 2026, for the Q3 2026 results, giving investors a defined checkpoint after a difficult second quarter.

Q3 results arrive October 30

According to PUMA SE, the company expects to publish its Q3 2026 results on October 30, 2026. The date matters because management has confirmed its full-year 2026 outlook while also pointing to a sequential improvement in sales after Q2.

In the Q2 2026 earnings call, Yahoo Finance reported that currency-adjusted sales fell 9.4 percent year over year. Reported EBIT improved to EUR -53.1 million from EUR -109.0 million in Q2 2025, while gross margin increased by 180 basis points to 48.0 percent.

Analysts cut targets before results

According to Aktiencheck, Jefferies cut its Puma price target from EUR 27.50 to EUR 23.50 on October 6, 2026, while retaining a Hold rating. The research linked the lower target to expectations that wholesale partners will restore cooperation with the brand only gradually.

finanzen.net said six analysts covered PUMA in September 2026, with one Buy rating and five Hold ratings. Their average target was EUR 26.75, with listed targets from EUR 23.00 to EUR 40.00; against the October 7 price, the average target lies 20.9 percent above the stock.

Sales pressure meets margin progress

The Q2 mix shows why the October report will be closely watched: direct-to-consumer sales increased 0.4 percent, while e-commerce rose 1.8 percent, according to Yahoo Finance. Asia Pacific sales grew 8.6 percent on a currency-adjusted basis, but EMEA sales declined 12.9 percent and the Americas fell 15.4 percent.

For investors, the next report has two measurable tests: whether the sales decline narrows from 9.4 percent and whether the 48.0 percent gross margin can offset weaker wholesale demand. The confirmed full-year EBIT outlook remains EUR -50 million to EUR -150 million.

Puma stock trades below yearly high

Puma stock was last at EUR 22.12 on Xetra on October 7, 2026, with a 52-week range of EUR 15.30 to EUR 30.31 and a market capitalization of EUR 3.3 billion. The session range was EUR 21.91 to EUR 22.39, with volume of 110,414 shares.