Puma stock stands at EUR 22.46: analyst target sits 4.6 percent higher

Published on 10/08/2026 at 17:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma stock traded at EUR 22.46 on October 8, 2026, below EUR 23.50. Market value was EUR 3.3 billion; results are due October 30, 2026.

Key points in brief

Puma stock stood at EUR 22.46 at Lang & Schwarz on October 8, 2026 at 5:09 p.m. CEST.
The price was 25.9 percent below the 52-week high of EUR 30.31.
Jefferies cut its target from EUR 27.50 to EUR 23.50 and kept a Hold rating on October 6, 2026.
Puma's market capitalization was EUR 3.3 billion, while adidas stood at EUR 25.6 billion.
Puma is scheduled to publish third-quarter 2026 results on October 30, 2026.

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Puma (ISIN DE0006969603) stood at EUR 22.46 at Lang & Schwarz on October 8, 2026 at 5:09 p.m. CEST. According to finanzen.net on October 6, 2026, Jefferies cut its target from EUR 27.50 to EUR 23.50 and kept a Hold rating, leaving the target 4.6 percent above the Lang & Schwarz price.

Price stays below yearly high

The quote was 25.9 percent below Puma's 52-week high of EUR 30.31 and 46.8 percent above its 52-week low of EUR 15.30, based on market values dated October 8, 2026. That spread places the stock closer to the lower half of its annual range than to its peak.

The intraday bid was EUR 22.44 and the ask was EUR 22.48 at 5:09 p.m. CEST. Trading volume reached 221,655 shares, compared with an average volume of 568,210 shares, making the session's volume 61.0 percent below its average.

Valuation trails adidas

Puma's market capitalization was EUR 3.3 billion on October 8, 2026, with a negative price-to-earnings ratio of -7.46 and a dividend yield of 0.00 percent. The negative ratio reflects the company's current earnings profile rather than a positive valuation signal.

Comparison with peers

Puma: P/E -7.46, market capitalization EUR 3.3 billion

adidas (Xetra, EUR): minus 0.3 percent, P/E 18.90, market capitalization EUR 25.6 billion

Nike (NYSE, USD): minus 0.4 percent, P/E 16.39, market capitalization USD 50.7 billion

Next results date is October 30

Puma's investor-relations calendar lists October 30, 2026 for the company's third-quarter results, giving the next scheduled operating checkpoint a concrete date. The calendar also identifies Arthur Hoeld as chief executive officer and lists the second-quarter 2026 earnings call dated July 31, 2026.

The further course of trading is shown by the continuously updated real-time quote of Puma stock.