Puma stock tracks Q3 reset as 2026 EBIT loss range narrows

On October 30, PUMA reported a weaker third quarter but a narrower full-year operating-loss range in its PUMA corporate release. Currency-adjusted sales fell 6.3 percent to 1,776.2 million euros, with weaker demand and reset measures weighing on North America and Europe, the Middle East and Africa.

The company kept its full-year sales outlook for a low- to mid-single-digit currency-adjusted decline. It narrowed the expected 2026 EBIT range to a loss of 80 million to 130 million euros, compared with the previous range of 50 million to 150 million euros. Capital spending is now expected to stay below 150 million euros, versus an earlier target of about 200 million euros.

Operational progress remains uneven

PUMA’s gross margin rose to 49.5 percent, helped by lower sourcing prices and tariff refunds. That improvement did not prevent EBIT from moving to a loss of 11.4 million euros, as lower sales and higher operating expenses offset the margin gain.

Inventory fell 24.3 percent to 1,608.9 million euros, while free cash flow reached 92.0 million euros. Direct-to-consumer sales increased 1.2 percent on a currency-adjusted basis, and the channel accounted for 33.1 percent of quarterly sales, up from 30.5 percent a year earlier.

Puma stock traded at 26.94 euros on Lang & Schwarz at 6:04 p.m. CET on Monday, November 9, 2026, 0.07 percent below the Xetra close of Monday, November 9. The limited gap indicates a broadly steady evening quote rather than a major new market move.

PUMA also said ANTA Sports became its largest shareholder in October. Arne Arens is scheduled to join as Chief Commercial Officer on November 15, adding a planned leadership change to the company’s commercial reset.

Broader German equities trade in the DAX market environment.

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