Strategy stock trades at EUR 138.19 as Bitcoin holdings hit 847,666

Published on 09/30/2026 at 13:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Strategy stock reflects a USD 142.7 million Bitcoin purchase on September 28, 2026. Q2 revenue was USD 122.37 million against USD 122.90 million consensus.

Strategy, US5949724083, Illustration mit AI erstellt.

Strategy (ISIN US5949724083) was trading at EUR 138.19 at Lang & Schwarz on September 30, 2026 at 1:37 p.m. CEST, up 0.82 percent versus the prior close of EUR 137.06. The latest treasury move was a USD 142.7 million Bitcoin purchase, while quarterly results show the sharp accounting volatility tied to the strategy.

Bitcoin buying turns positive

According to StockTitan on September 28, 2026, Strategy sold 1,469,165 common shares for USD 246.2 million in net proceeds between September 21 and September 27. It used USD 142.7 million to buy 1,665 Bitcoin at an average price of USD 85,681 and USD 103.5 million for preferred-stock repurchases.

CryptoSlate reported on September 28, 2026 that the purchases lifted Strategy holdings to 847,666 Bitcoin. The company added a net 1,666 Bitcoin during the third quarter, reversing earlier quarterly sales and restoring positive accumulation before the quarter ended.

Quarterly loss widens the split

Strategy's second-quarter 2026 revenue was USD 122.37 million, compared with USD 122.90 million consensus, according to MarketBeat. The same report said Strategy posted a reported EPS loss of USD 24.45 against a consensus loss of USD 2.19 for the quarter ended June 30, 2026.

That comparison captures the central tension in the business. The software operation produced revenue near consensus, while Bitcoin valuation changes drove a much larger reported loss than analysts expected.

Analyst targets remain wide

MarketBeat reported on September 23, 2026 that Zacks Research upgraded Strategy from strong sell to hold. The report also cited Barclays raising its target from USD 125.00 to USD 160.00 on September 15, while the broader average target stood at USD 239.88.

For investors, the key variable is the link between new share issuance, Bitcoin accumulation and the value assigned to the treasury holdings. Strategy's latest filing makes that link concrete: common-stock proceeds funded both the Bitcoin purchase and the preferred-stock buyback.

Euro quote gains against prior close

On September 30, 2026 at 1:37 p.m. CEST, Strategy stock was trading at EUR 138.19 at Lang & Schwarz, plus 0.82 percent versus the Lang & Schwarz prior close of EUR 137.06 on September 29, 2026. The Nasdaq listing's market capitalization was USD 51.2 billion as of September 29, 2026, with a 52-week range of USD 81.81 to USD 365.21.