Swatch Group stock rises 1.69 percent on September 28

Published on 09/28/2026 at 16:15 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Swatch Group stock traded at CHF 186.35 at 3:55 p.m. CEST on September 28, 2026. Market value reached CHF 9.7 billion, below the CHF 223.10 yearly high.

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Swatch Group stock (ISIN CH0012255151) rose 1.69 percent to CHF 186.35 on SIX at 3:55 p.m. CEST on September 28, 2026. The move came as analysts continued to reassess the Swiss watchmaker after a series of target changes in September.

RBC target stays near the market

Investing.com lists RBC Capital with a Hold rating and a CHF 190.00 price target dated September 22, 2026, down from CHF 210.00. The new target stands 1.96 percent above the September 28 intraday price, leaving a narrow gap between the analyst view and the market quotation.

The broader analyst average on the same page is CHF 168.83, which is 9.40 percent below the CHF 186.35 price. That split matters: RBC's target is close to the market, while the wider consensus still implies a lower valuation.

Sales recovery meets profit pressure

Investing.com identifies Swatch Group as a Swiss company selling finished watches, jewelry, watch movements and components through Watches and Jewelry and Electronic Systems. The company profile lists the latest release date as July 21, 2026, when the reported revenue figure was CHF 3.12 billion against a forecast of CHF 3.55 billion.

The revenue comparison points to the key tension in the shares. Brand strength and a broad portfolio support demand, but the CHF 430.00 million gap between reported revenue and the listed forecast shows why profit and execution remain central to the valuation debate.

Stock remains below yearly high

At CHF 186.35, the stock was 16.47 percent below its 52-week high of CHF 223.10 and 25.63 percent above its low of CHF 148.35. The September 28 trading range ran from CHF 184.15 to CHF 186.35, versus a prior close of CHF 183.25, with 23,039 shares changing hands at the quoted time.

Market capitalization stood at CHF 9.7 billion on September 28, 2026. Swatch Group stock therefore combines a 1.69 percent daily gain with a valuation still materially below its yearly peak, while the analyst range keeps attention on the next earnings update and margin performance.