TUI stock: ROBINSON plans second Soma Bay resort by 2029

Published on 11/07/2026 at 12:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

TUI stock enters the week with a planned Egypt expansion and two customer-experience awards. The projects broaden its tourism offering.

Expansion and service awards shape outlook

ROBINSON plans a second adults-only club in Egypt with around 250 rooms for 2029.
The existing ROBINSON SOMA BAY is scheduled for extensive refurbishment after the new resort opens.
TUI received gold and silver awards at the 2026 International Customer Experience Awards.

TUI, DE000TUAG505, Illustration mit AI erstellt.

TUI is expanding its ROBINSON club portfolio in Egypt while highlighting service quality across its tourism business. The developments give investors two operational themes for the week ended Friday, November 6, 2026.

ROBINSON adds capacity in Egypt

On November 5, TUI Group said that ROBINSON and Club Ras Soma Hotel Company had extended the contract for the existing ROBINSON SOMA BAY at the World Travel Market in London. The partners also plan a second club around two kilometres away, according to the TUI Group announcement.

The new resort is designed for adults and is scheduled to open in 2029 with around 250 rooms. TUI said the existing club will undergo comprehensive refurbishment after the opening, including guest rooms, reception and lobby areas, pools, spa and fitness facilities, bars and theatre. A new sports pool and ROBY CLUB are also planned.

Customer service earns recognition

On November 6, TUI said it had won gold for Best Employee-Driven CX and silver for Best Customer Service at the 2026 International Customer Experience Awards. The company announcement said the awards recognised employee involvement and the connection of digital and human services across the holiday journey.

TUI stock traded at 7.46 euros on Lang & Schwarz at 23:00 CET on Friday, November 6, 2026. Investors can follow the real-time quote of TUI stock.