UBS cuts target for Hugo Boss stock to EUR 38.90, 2.23 percent above price
Published on 10/16/2026 at 15:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst view and reporting date
- UBS lowered its Hugo Boss target from EUR 39.20 to EUR 38.90 on October 5, 2026.
- Hugo Boss is scheduled to publish its next results on November 3, 2026.
- Hugo Boss stock costs EUR 38.05 at Lang & Schwarz on October 16, 2026 at 3:16 p.m. CEST, plus 0.05 percent versus the Xetra close of October 15, 2026.
- Hugo Boss had a market capitalization of EUR 2.6 billion and a P/E ratio of 12.08 as of October 16, 2026.
UBS cut its price target for Hugo Boss from EUR 39.20 to EUR 38.90 on October 5, 2026, while keeping its Neutral rating, according to finanzen.at. The new target is 2.23 percent above the Lang & Schwarz price. Hugo Boss stock was trading at EUR 38.05 on October 16, 2026 at 3:16 p.m. CEST, plus 0.05 percent versus the Xetra close.
November 3 results date
Hugo Boss lists November 3, 2026 as its next investor event on its HUGO BOSS investor-relations page. The date gives the market the next scheduled point at which management can update its view of demand, margins and cash generation.
Second-quarter margins improved
At the August 4, 2026 second-quarter call, Hugo Boss reported a 9 percent sales decline, while gross margin increased by 200 basis points to 64.9 percent. EBIT came to EUR 59 million, equal to a 6.5 percent margin, and free cash flow before leases reached EUR 105 million in the quarter, according to Yahoo Finance. The company maintained its 2026 EBIT outlook of EUR 300 million to EUR 350 million.
Price sits inside yearly range
The EUR 38.05 price was 9.43 percent below the 52-week high of EUR 42.01 and 12.40 percent above the 52-week low of EUR 33.85 as of October 16, 2026. Market capitalization stood at EUR 2.6 billion, while the P/E ratio was 12.08. These figures place the stock below its yearly high without creating a new trading extreme.
Comparison with peers
Hugo Boss: plus 0.05 percent, P/E 12.08, market capitalization EUR 2.6 billion.
PUMA (Xetra, EUR): unchanged, market capitalization EUR 3.6 billion.
Zalando (Xetra, EUR): plus 1.93 percent, P/E 68.54, market capitalization EUR 6.2 billion.
Price and investor dates
The UBS target revision leaves a narrow 2.23 percent gap above the Lang & Schwarz price, while the next scheduled company date is November 3, 2026. In the second quarter, margin expansion and cash generation partly offset the 9 percent sales decline, making the next results release important for assessing the turnaround.
Current trading level
Hugo Boss stock was trading at EUR 38.05 at Lang & Schwarz on October 16, 2026 at 3:16 p.m. CEST, plus 0.05 percent versus the Xetra close of October 15, 2026 at EUR 38.03. The stock's current level remains below the EUR 42.01 52-week high.
The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.
Hugo Boss market data
- Company: Hugo Boss AG
- ISIN: DE000A1PHFF7
- Ticker: BOSS.DE
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 16, 2026, 3:16 p.m. CEST): EUR 38.05
- Change versus Xetra close: plus 0.05 percent
- Xetra close (October 15, 2026): EUR 38.03
- Market capitalization: EUR 2.6 billion (as of October 16, 2026)
- 52-week range: EUR 33.85-EUR 42.01 (as of October 16, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Manufacturers
Market context: Market report DAX.
