UPS hires 100,000 workers. Truist cuts target for UPS stock

Published on 10/08/2026 at 16:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Truist kept Buy while cutting its target from USD 130.00 to USD 115.00. UPS stock costs EUR 82.76 on October 8, 2026 versus EUR 82.55, plus 0.25 percent.

Key points in brief

UPS announced 100,000 seasonal hires for the 2026 holiday shipping period on October 7, 2026.
Truist Financial cut its UPS price target from USD 130.00 to USD 115.00 while keeping a Buy rating.
UPS stock was at EUR 82.76 at Lang & Schwarz on October 8, 2026, plus 0.25 percent versus the prior close.
Second-quarter 2026 revenue reached USD 22.83 billion, while adjusted earnings per share came to USD 1.76 against USD 1.65 expected.
UPS is scheduled to report third-quarter 2026 results on October 27, 2026.

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UPS (ISIN US9113121068) said on October 7, 2026, that it would hire 100,000 seasonal workers for the holiday shipping period. On the same date, Truist Financial cut its target from USD 130.00 to USD 115.00 while keeping a Buy rating, according to MarketBeat.

UPS builds holiday capacity

The hiring plan adds labor before the peak parcel period, when sorting, transport and delivery volumes rise. UPS also said on October 7, 2026, that it expects more than 4 billion RFID-enabled packages to be delivered by the end of 2026. Reuters reported the 100,000 seasonal positions across the United States as preparation for the holiday volume increase.

For investors, the staffing figure is an operating capacity signal rather than a direct revenue forecast. The company is pairing labor with package tracking, protected delivery and pickup alerts, which places execution and cost control at the center of the holiday test.

Three dates show the operating shift

On August 31, 2026, UPS announced three senior operating changes under a new global model, including roles for Nando Cesarone, Matt Guffey and Wilfredo Ramos, as reported by Chronopin. On September 30, 2026, UPS launched Secure Commerce; the offering followed protection for 1.4 million shippers and 62 million packages in 2025, according to Yahoo Finance. The October 7 hiring announcement is the third and most recent dated step.

What does the peak test mean?

UPS enters the period with a recent second-quarter comparison that is more concrete than the hiring number alone. The company reported USD 22.83 billion in revenue and adjusted earnings per share of USD 1.76 for the second quarter of 2026, versus USD 21.86 billion and USD 1.65 expected, respectively, according to MarketBeat. That 7.60 percent year-over-year revenue growth gives the holiday execution story a measurable operating backdrop, while the lower Truist target shows that analysts still see valuation and margin risks.

October 27 earnings date

UPS is scheduled to report third-quarter 2026 results on October 27, 2026, with the earnings call set for 8:30 a.m. ET, according to TradingView. The report will test whether the capacity investment and network changes are translating into the revenue and margin trajectory analysts expect.

UPS stock holds near EUR 83

UPS stock was trading at EUR 82.76 at Lang & Schwarz on October 8, 2026 at 4:42 p.m. CEST, up 0.25 percent versus the Lang & Schwarz prior close of EUR 82.55 on October 7, 2026. On the NYSE, UPS was last at USD 93.09 on October 8, 2026 at 10:54 a.m. EDT. The further course of trading is shown by the continuously updated real-time quote of UPS stock.