Wells Fargo cut target for Booking Holdings stock to USD 190.00

Published on 10/09/2026 at 15:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 2026 revenue reached USD 7.35 billion, up 8.10 percent year over year. Booking Holdings stock costs EUR 142.55 on October 9, 2026 versus EUR 142.68.

Key points in brief

Wells Fargo cut its Booking Holdings target from USD 220.00 to USD 190.00 on October 7, 2026.
Second-quarter revenue reached USD 7.35 billion, up 8.10 percent year over year, according to MarketBeat.
Lang & Schwarz showed EUR 142.55 versus a EUR 142.68 prior close, down 0.09 percent on October 9, 2026.

Bauhaus-Poster mit geometrischen Formen, Primärfarben und großem TRAVEL-Text — Booking Holdings Inc. als geometrisches Bauhaus-Poster mit TRAVEL-Schriftzug in leuchtenden Primärfarben US09857L1089, Illustration mit AI erstellt.

Booking Holdings (ISIN US09857L1089) was trading at EUR 142.55 at Lang & Schwarz on October 9, 2026 at 3:13 p.m. CEST, down 0.09 percent versus the EUR 142.68 prior close. Markets Insider reported on October 7, 2026 that Wells Fargo cut its Booking Holdings target from USD 220.00 to USD 190.00 and kept an Equal Weight rating.

Three dates shape the stock

On August 3, 2026, MarketBeat reported second-quarter revenue of USD 7.35 billion, up 8.10 percent year over year, while earnings per share reached USD 2.54 against a USD 2.43 consensus estimate. On September 9, 2026, Reuters reported that an EU court upheld the veto of Booking Holdings' EUR 1.63 billion ETraveli acquisition. On October 7, 2026, Wells Fargo cut its target from USD 220.00 to USD 190.00, according to Markets Insider.

What does the target cut mean

The USD 30.00 reduction equals a 13.64 percent cut from the former USD 220.00 target. Wells Fargo cited prolonged Middle East conflict pressure on long-haul travel demand and risk to the fourth-quarter outlook, making the target change a quantified counterweight to Booking's latest revenue growth.

The broader analyst picture remains higher than Wells Fargo's revised view. MarketBeat cited a Moderate Buy consensus and an average target of USD 235.38, while its reported USD 7.35 billion quarterly revenue exceeded the USD 7.19 billion estimate by USD 0.16 billion.

Next results set the next test

StockHub lists November 4, 2026 as Booking Holdings' next earnings date. That report will test whether the second-quarter growth rate and the companys travel demand outlook can support the gap between the USD 190.00 Wells Fargo target and the USD 235.38 consensus target.

Booking stock stays below its yearly high

Booking Holdings had a market capitalization of USD 124.0 billion as of October 8, 2026, while its Nasdaq 52-week range was USD 150.14 to USD 220.81. The Lang & Schwarz quote was EUR 142.55 on October 9, 2026 at 3:13 p.m. CEST, versus a EUR 142.68 prior close and down 0.09 percent. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.