Wells Fargo cuts target for McDonald's stock from USD 300 to USD 270
Published on 10/13/2026 at 12:47 | Editorial responsibility: Rafael MĂĽller, Editor-in-Chief AD HOC NEWSKey points in brief
- Wells Fargo cut its McDonald's price target from USD 300.00 to USD 270.00 on October 5, 2026.
- Second-quarter 2026 revenue rose 3.70 percent to USD 7.10 billion, while earnings per share reached USD 3.38.
- The McDonald's stock price was EUR 212.10 at Lang & Schwarz on October 13, 2026, plus 0.90 percent versus the October 12 Xetra close.
- The next quarterly report is scheduled for November 4, 2026.
McDonald's (ISIN US5801351017) was trading at EUR 212.10 at Lang & Schwarz on October 13, 2026 at 12:41 p.m. CEST, 0.90 percent above the Xetra close of October 12, 2026 at EUR 210.20. Wells Fargo cut its price target for McDonald's from USD 300.00 to USD 270.00 on October 5, 2026, while keeping its Overweight rating, according to Investing.com.
Wells Fargo lowers its target
The October 5, 2026 analyst action puts the spotlight on execution risk around McDonald's NEXT investment plan. Wells Fargo cited concerns about pricing and value strategy after the company's strategy presentation, and reduced its earnings-per-share estimates for 2026, 2027 and 2028 to USD 12.75, USD 13.60 and USD 14.75, respectively, according to Investing.com.
Three events shaped the story
On August 4, 2026, McDonald's reported second-quarter revenue of USD 7.10 billion, up 3.70 percent from the year-earlier quarter. Earnings per share came in at USD 3.38 versus a USD 3.32 consensus estimate, while revenue was below the USD 7.13 billion estimate, according to MarketBeat.
On September 23, 2026, the company presented its NEXT strategy, which includes USD 8.50 billion of planned investment through 2036 and USD 5.00 billion during the first three and a half years, according to Boerse Express. Wells Fargo's October 5, 2026 target reduction is the latest dated analyst event in this sequence.
What must NEXT deliver?
Wells Fargo calculated that McDonald's needs a 13.00 percent to 18.00 percent cumulative average unit volume lift to generate an appropriate return on the investment, according to Investing.com. That threshold gives investors a measurable test for whether restaurant upgrades, technology and menu changes can offset the near-term cost burden.
Upcoming dates carry the next test
McDonald's next quarterly report is scheduled for November 4, 2026, according to comdirect. The company also set December 1, 2026 as the record and ex-dividend date for a quarterly dividend of USD 1.93 per share, according to MarketBeat.
Stock remains below its yearly high
McDonald's had a market capitalization of USD 167.4 billion and a 52-week range of USD 229.20 to USD 341.75 as of October 12, 2026. The primary listing is on the NYSE under ticker MCD, and the company operates a heavily franchised global restaurant business.
The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.
McDonald's stock facts
- Company: McDonald's Corporation
- ISIN: US5801351017
- WKN: 856958
- Ticker: MCD
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 13, 2026, 12:41 p.m. CEST): EUR 212.10
- Change versus Xetra close: plus 0.90 percent
- Xetra close (October 12, 2026): EUR 210.20
- Market capitalization: USD 167.4 billion (as of October 12, 2026)
- 52-week range: USD 229.20-341.75 (as of October 12, 2026)
- Sector / Industry: Consumer Discretionary / Restaurants
- Next earnings date: November 4, 2026
Market context: Market report S&P 500.
