WPP stock trades at EUR 4.50 as turnaround takes shape

Published on 09/29/2026 at 12:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP stock generated GBP 4.745 billion in first-half revenue less pass-through costs, down 4.70 percent like for like. Berenberg lifted its target to GBP 4.70.

Flatlay mit Aktienzertifikat, ISIN-Karte und Kreativ-Utensilien auf Holztisch — Flatlay mit Aktienzertifikat und ISIN-Karte visualisiert die Aktienanlage in WPP plc (ISIN JE00B8KF9B49) kreativ, Illustration mit AI erstellt.

WPP stock (ISIN JE00B8KF9B49) was trading at EUR 4.50 at Lang & Schwarz on September 29, 2026, down 0.22 percent versus the prior close of EUR 4.51. The company is pairing a slower revenue decline with AI-led production investment as its Elevate28 turnaround advances.

AI hub adds execution capacity

As Global Banking & Finance Review reported on September 22, 2026, WPP opened a 34,000-square-foot production hub in East London. The Devon's Point facility is designed for rapid shooting, editing, AI-assisted production and creator collaboration across social and other digital channels.

The site sits inside WPP Production, one of four operating units created under the group's simplified structure. WPP says its WPP Open platform combines media intelligence, creativity, production and enterprise capabilities for global brands, according to its WPP investor materials.

Revenue decline is moderating

PPC Land reported that WPP's interim results published on August 6, 2026, showed first-half revenue less pass-through costs of GBP 4.745 billion, down 4.70 percent like for like. The second-quarter decline improved to 2.80 percent from 6.70 percent in the first quarter, giving the turnaround a measurable operating signal.

Headline operating margin also increased to 8.40 percent from 8.20 percent a year earlier, while WPP Production grew 1.60 percent like for like in the first half. The combination matters because cost control is improving even as the core revenue base remains under pressure.

Berenberg raises its target

According to MarketScreener, Berenberg raised its WPP price target from GBP 4.05 to GBP 4.70 on September 15, 2026, while keeping a buy rating. The move contrasts with a broader consensus that the stock remains rated hold, according to Investing.com, which lists 3 buy, 8 hold and 4 sell recommendations.

WPP stock trades at EUR 4.50

At Lang & Schwarz, WPP stock was trading at EUR 4.50 on September 29, 2026, at 12:20 p.m. CEST, down 0.22 percent versus the prior close of EUR 4.51 on September 28, 2026. The primary listing is in London, where the ticker is WPP and the shares are quoted in GBp.