TOM FORD Unveils Black Orchid Reserve Campaign Starring Tilda Swinton
29.08.2025 - 12:11:58The quest for exceptional rarity. Introducing Tilda Swinton for the new TOM FORD Black Orchid Reserve campaign.
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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250828507187/en/
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“It is a profound honour for me to play a part in the history of TOM FORD’s legendary Black Orchid. Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment.” — Tilda Swinton
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A celebrated actor and artist, Swinton is a singular presence known for her fearless artistry and transformative performances. An Academy Award, BAFTA and Golden Lion for Lifetime Achievement winner, Swinton defies conventions with elegance, intellect and a visionary approach to cinema. Her work transcends definition, shaping the culture through work in film, art and performance.
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TOM FORD creative director Haider Ackermann designed the campaign as a cinematic portrait of rarity in its most heightened form. Lensed by Inez and Vinoodh, the campaign images and video — launching on September 1 — show Swinton in fluid motion. A magnetic force of nature. It is a portrait of a woman who awakens the world around her through gaze and gesture, stillness and strength. She is as rare as the Black Orchid – a flower born of the quest for perfection.
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Black Orchid, TOM FORD’s first fragrance, was a revelation when it debuted in 2006. Now, TOM FORD debuts Black Orchid Reserve. The fragrance introduces the Ghost Orchid — a phantom-like flower that is revered as one of the most elusive in the world — with its scent captured by headspace technology the moment the Ghost Orchid blooms. This precious note is a decadent white floral, providing a brilliant contrast to Black Orchid’s rich, dark accords and spice, ushering in a new chapter in the world of TOM FORD’s Black Orchid.
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ABOUT TOM FORD
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TOM FORD IS A GLOBAL LUXURY HOUSE OFFERING EXCEPTIONAL WOMEN’S AND MEN’S FASHION, ACCESSORIES, EYEWEAR AND BEAUTY.
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FOUNDED IN 2005 BY TOM FORD, THE HOUSE IS KNOWN FOR SHARP TAILORING AND SEDUCTIVE ELEGANCE. IT HAS A PRESENCE IN MORE THAN 100 COUNTRIES AND TERRITORIES. THE ESTÉE LAUDER COMPANIES BECAME THE SOLE OWNER OF THE TOM FORD BRAND IN 2023, ESTABLISHING LONG-TERM LICENSES WITH THE ERMENEGILDO ZEGNA GROUP FOR FASHION AND ACCESSORIES, AND MARCOLIN FOR EYEWEAR. HAIDER ACKERMANN WAS APPOINTED CREATIVE DIRECTOR IN 2024.
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ABOUT THE ESTÉE LAUDER COMPANIES
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is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: EstĂ©e Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums FrĂ©dĂ©ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.Â
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250828507187/en/
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