Netflix, US64110L1061

Netflix stock last trades at USD 69.23 on September 28, 2026

Published on 09/28/2026 at 22:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Netflix stock last traded at USD 69.23 on September 28, 2026, down 2.69 percent. The company announced a March 2027 expansion of its ad-supported plan in EMEA.

Fotorealistischer Blick auf einen modernen Flachbildschirm mit generischem anonymem Streaming-Kachelraster in gemütlichem Wohnzimmer
Netflix US64110L1061 zeigt ein generisches Streaming-Interface mit anonymen Inhalts-Kacheln auf modernem TV, Illustration mit AI erstellt.

Trading session

Netflix stock last traded at USD 69.23 on September 28, 2026, at 8:00 PM UTC. The shares were down 2.69 percent, or USD 1.92, based on the latest quote.

Ad-supported plan expansion

Netflix said on September 24 that its ad-supported plan will expand to nine additional EMEA countries on March 1, 2027. The countries are Austria, Belgium, Denmark, Ireland, the Netherlands, Norway, Poland, Sweden and Switzerland, according to the company’s announcement.

The announcement was made at Netflix’s first UK Upfront in London. The company also said Pause Ads will be available programmatically across partner demand-side platforms from October, while its demographic targeting capabilities will expand to include income and household composition, according to the same Netflix newsroom release.

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