Zalando stock at EUR 21.80 on September 28, 2026
Published on 09/28/2026 at 22:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Zalando SE stock last traded at EUR 21.80 on Xetra at 15:36:53 UTC on September 28, 2026. The shares were down 1.04 percent from the previous close of EUR 22.03.
Zalando looks back at Bread&&Butter
In a September 21, 2026 article, Zalando Corporate reviewed the history of Bread&&Butter by Zalando, which began in Berlin in 2016 as a consumer-focused event combining fashion, music, food, technology and commerce. More than 20,000 people attended the first edition, while the 2018 edition reached 35,000 visitors across three days.
The company said the event also connected physical experiences with digital commerce. In 2017, more than 40 brands participated, while Zalando introduced features including shoppable videos, smart wristbands and augmented-reality previews. The article also described the company’s current use of personalized feeds, the Zalando Assistant and AI-supported size recommendations.
Scale described in company review
Zalando’s retrospective said the group had 19.9 million active customers, operated in 15 European markets and generated EUR 3.64 billion in revenue in 2016. It said the company reached more than 62 million active customers across around 29 markets and reported EUR 12.3 billion in revenue in 2025.
