1-800-FLOWERS sells assets: what it means for 1-800-FLOWERS stock

Published on 10/02/2026 at 17:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

1-800-FLOWERS agrees to sell two brands for USD 45.00 million. 1-800-FLOWERS stock revenue fell 10.80 percent in fiscal 2026.

FLWS, US68243Q1067, Illustration mit AI erstellt.

1-800-FLOWERS.COM, Inc. (ISIN US68243Q1067) agreed to sell PersonalizationMall.com and Things Remembered to PlanetArt for USD 45.00 million on September 29, 2026, according to finanzen.ch. The transaction comes as the gifting company reshapes its portfolio after a difficult fiscal year.

Sale changes the portfolio

The divestiture targets two non-core brands while management works to improve liquidity and concentrate investment on its main gifting platform. The company also amended its credit agreement and began evaluating capital-raising options, including asset sales, debt and equity financing, in its fiscal 2026 results release dated September 10, 2026.

1-800-FLOWERS.COM reported fiscal 2026 revenue of USD 1.50 billion, down 10.80 percent from USD 1.69 billion in fiscal 2025. The company posted a GAAP net loss of USD 134.8 million, compared with USD 200.0 million in fiscal 2025.

Revenue pressure meets cost cuts

The fourth quarter ended June 28, 2026, produced revenue of USD 293.1 million, down 12.90 percent from USD 336.6 million in the prior-year quarter. Adjusted EBITDA fell to a loss of USD 31.0 million from a loss of USD 24.2 million.

The operating picture was uneven. Consumer Floral and Gifts revenue declined 13.40 percent to USD 182.8 million, Gourmet Foods and Gift Baskets revenue fell 15.40 percent to USD 85.8 million, while BloomNet revenue increased 1.90 percent to USD 24.7 million in the fourth quarter. For fiscal 2027, management expects revenue to decline in the mid-single-digit range and adjusted EBITDA to reach USD 10 million to USD 15 million.

What the sale means for FLWS stock

The asset sale gives the balance-sheet review a concrete figure, but the operating recovery still depends on reversing the revenue decline. Management said it completed its original USD 50 million run-rate savings target and identified another USD 15 million to USD 20 million of opportunities for fiscal 2027 and fiscal 2028.

FLWS traded at USD 2.59 on NASDAQ on October 2, 2026, at 11:50 a.m. ET, up 1.36 percent from the prior close of USD 2.56. The stock stood 9.28 percent above its 52-week low of USD 2.37 and carried a market capitalization of USD 165.5 million.